Brand Tone

Professional & Established, Customer-Focused & Service-Oriented, Forward-Thinking & Ambitious

Brand Values

• •Quality
• •Customer Service
• •Legacy & History
• •Innovation & Progress
• •Integrity & Human-Centered Approach
• •Reliability

Best Practices

• •Develop a Brand Voice Guide: Document PinMachine's tone (professional, established, customer-focused, forward-thinking), core values (quality, service, legacy, innovation, integrity), and key messaging points. Share this with anyone creating content.
• •Prioritize Clarity and Professionalism: Use clear, concise language. Avoid jargon where possible, or explain it if necessary for a distributor audience. Maintain a respectful and professional demeanor in all communications.
• •Highlight Heritage and Expertise: Subtly weave in the brand's long history (since 1939) and experience in the emblematic industry to build trust and authority.
• •Emphasize Customer Benefits & Solutions: Focus copy on how PinMachine solves problems for distributors – e.g., "seamless ordering process," "reliable quality," "expanded capabilities."
• •Maintain Consistency Across All Channels: Ensure that the tone and messaging are consistent on the website, in email communications, in any potential social media, and in sales materials. This reinforces brand identity and reliability.

Social Perception

Perceived as a sign of growth and strengthening market position within the promotional products industry. Customers of GEMPIRE are intended to experience no disruption and benefit from broader production capabilities, which would foster a positive perception if executed well. The lack of a strong, easily identifiable social media presence might limit their direct engagement with a wider online audience or end-users of pins, who often share and discuss such products on platforms like Instagram and Pinterest.

Copy Examples

• •Headline: PinMachine: Decades of Craftsmanship, Future-Forward Design. Body: Since 1939, PinMachine has been a trusted name in emblematic jewelry. We combine rich heritage with innovative techniques to deliver custom enamel pins that make a statement. Partner with us for quality you can feel and service you can rely on.
• •Headline: Your Vision, Expertly Crafted. PinMachine Delivers. Body: Transform your designs into high-quality custom enamel pins. At PinMachine, we're dedicated to a seamless ordering process for distributors, ensuring exceptional results every time. Experience the PinMachine difference – where tradition meets precision.
• •Headline: Beyond the Pin: A Partnership in Excellence. Body: PinMachine isn't just a supplier; we're your partner in creating lasting impressions. With our recent acquisition of GEMPIRE, we offer expanded capabilities and an unwavering commitment to quality and customer satisfaction. Let's build something remarkable together.
• •Headline: Quality You Can Trust, Service That Shines. Body: For emblematic jewelry that stands out, choose PinMachine. Our legacy is built on superior craftsmanship and a dedication to our distributors. Explore our custom soft enamel pins and experience a seamless journey from concept to creation.
• •Headline: The Future of Emblematic Excellence is Here. PinMachine. Body: We're pushing the boundaries of pin design and production. PinMachine offers innovative solutions, consistent quality, and a commitment to making your ordering process effortless. Discover how our expertise can elevate your brand.