Brand Tone

Whimsical, Joyful, and Approachable

Brand Values

• •Happiness and Joy
• •Accessibility
• •Originality and Artistry
• •Positive Energy
• •Connection

Best Practices

• •Lead with Joy and Whimsy: All copy, from product descriptions to social media captions, should reflect the brand's cheerful and playful nature. Use uplifting and positive language.
• •Tell the Artists' Story: Weave the personal story of Megu and Mush into the narrative. This reinforces the brand's authenticity and originality.
• •Keep it Simple and Approachable: Avoid overly academic or exclusive art jargon. The language should be as accessible as the art itself.
• •Emphasize the 'Why': Focus on the emotional benefit of the art – how it will bring happiness and positive energy into the customer's life and home.
• •Engage with Playfulness: Incorporate puns, clever wordplay, and lighthearted questions in social media to reflect the 'teasing' aspect mentioned by the artist and to encourage interaction.

Social Perception

Pinky Pilots New York is perceived very positively by its customers. Reviews frequently praise the beauty and quality of the prints. Customers appreciate the quick shipping and good communication from the sellers. Many customers discover the brand at markets in New York City, such as Chelsea Market or Union Square, and are pleased to find they can purchase items online as well. The brand has earned a 'Star Seller' status on Etsy, which indicates a track record of excellent customer service, including 5-star reviews, timely shipping, and prompt message replies. The overall perception is that of a small, artist-driven business that provides unique, high-quality products and a positive customer experience.

Copy Examples

• •Capture the magic of a New York minute. Our new 'City Bloom' print brings a splash of color and a dose of joy to your walls. Let the city that never sleeps energize your space.
• •Warning: May cause spontaneous smiling. Our mischievous cat prints are here to add a little playful charm to your favorite corner. Adopt your new furry friend (on paper) today!
• •Art should be fun, vibrant, and full of life. We pour our hearts and a whole lot of color into every piece, hoping it brings a little bit of that Pinky Pilots happiness to your home.
• •From Osaka and Tokyo to the heart of NYC. Pinky Pilots is the creation of Megu and Mush, two artists dedicated to sharing their vibrant, whimsical world with you. Every print tells a story, what will yours be?
• •A little something to brighten your day (and your walls!). For a limited time, enjoy 15% off all our prints. Add a pop of positive energy to your home with art that's made to make you happy.