Brand Tone

Sentimental & Romantic, Artistic & Appreciative, Caring & Personal, Informative & Expert, Elegant & Delicate

Brand Values

• •Preservation of Memories
• •Artisan Craftsmanship & Quality
• •Customer Happiness & Connection
• •Beauty & Elegance
• •Sustainability & Thoughtful Gifting
• •Support for Local & Small Business

Best Practices

• •Emphasize Emotion and Memory: Always connect the products back to the sentimental value they hold, using words that evoke love, joy, and cherished moments.
• •Highlight Artistry and Care: Describe the process and products with language that reflects the skill, dedication, and artistic touch involved in each creation.
• •Maintain a Personal and Warm Voice: Reflect the family-run nature of the business by being approachable, friendly, and showing genuine care for customers' stories and needs.
• •Use Elegant and Descriptive Language: Choose words that convey the beauty, delicacy, and timelessness of dried and preserved flowers. Focus on visual and textural descriptions.
• •Educate Gently: When explaining the benefits of dried flowers or the preservation process, do so in an informative but accessible and appreciative way, highlighting the value and expertise without being overly technical.

Social Perception

Specialists in a Niche, High-Quality & Artistic, Trusted & Caring, Providers of Lasting Keepsakes

Copy Examples

• •Headline: Your Wedding Day, Beautifully Preserved. Body: Don't let those precious wedding day flowers fade away. At Pink Trunk, we transform your beautiful bouquet into a timeless work of art, capturing the love and memories you’ll cherish forever. Discover the art of floral preservation. Call to Action: Preserve Your Memories.
• •Headline: More Than Just Dried Flowers – It's Everlasting Beauty. Body: From stunning bridal keepsakes to elegant home décor, our dried floral arrangements bring enduring charm to any space. Lovingly crafted by our family team in Wellington, each piece tells a story. Call to Action: Shop Dried Floral Art.
• •Headline: The Gift of Memories, Lovingly Framed. Body: Looking for a truly unique and heartfelt gift? Preserve their special occasion flowers – a wedding, an anniversary, a milestone – in a stunning, custom-designed frame. Give a gift that lasts a lifetime. Call to Action: Enquire About Custom Preservation.
• •Headline: Sustainable Elegance: Why Choose Dried Flowers? Body: Embrace the beauty that lasts. Our dried floral creations are not only stunning but also a sustainable choice, offering low-maintenance elegance that you can enjoy for years to come. Call to Action: Explore Our Eco-Friendly Collections.
• •Headline: Unlock Your Inner Florist! Body: Join our Wellington workshop and learn the art of creating beautiful dried flower arrangements. Perfect for a creative outing or to craft a unique piece for your home. No experience needed, just a love for blooms! Call to Action: Book Your Workshop Today.