Tono de Marca

Aspirational & Chic, Feminine & Empowering, Personal & Relatable, Playful & Trendy

Valores de Marca

• •Passion for Fashion
• •Quality and Style
• •Female Confidence
• •Authenticity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the core attributes of the pinkstellina voice (Aspirational, Feminine, Personal, Playful). Include a "This, Not That" section (e.g., "We are 'Chic,' not 'Expensive'; 'Confident,' not 'Arrogant'").
• •Create a Persona: Write all copy as if it's coming from Stella herself. This ensures a consistent, personal, and authentic voice across all platforms, from product descriptions to social media replies.
• •Align Visuals and Text: Ensure the chic, high-quality aesthetic of the photography is matched by the copy. The text should elevate the images, telling the story behind the clothes and reinforcing the feeling of confidence and style.
• •Differentiate and Clarify: Actively work to distinguish the fashion brand from the baby brand. Consider adding a tagline like "pinkstellina | Italian Fashion" to social media bios and website headers. This will help manage customer expectations and build a clearer brand identity.
• •Engage with the Community in One Voice: When responding to comments and DMs, maintain the brand's encouraging and friendly tone. Use the signature emojis (", ") consistently to create a recognizable and warm interaction style.

Percepción Social

The fashion brand is perceived as trendy, personal, and aesthetically pleasing. The primary challenge is the brand name overlap, which could lead to customer confusion.

Ejemplos de Copy

• •Instagram Post (New Collection): Headline: La Dolce Vita just arrived. ✨ Body: Feel the Italian sun on your skin with our new 'Capri Collection.' Each piece is hand-selected by Stella to bring a touch of effortless elegance to your summer wardrobe. Ready to turn heads? Tap to explore. #PinkStellina #ItalianFashion #NewCollection #SummerStyle #ConfidenceIsTheBestOutfit
• •Facebook Ad (Targeting women 25-45 interested in fashion): Headline: The Boutique Dress You Won't Find Anywhere Else. Body: Tired of mass-produced fashion? At pinkstellina, we believe in style with a story. Inspired by the chic streets of Milan and brought to you with love by our founder, Stella. Discover unique pieces that make you feel as incredible as you are. Shop now for 10% off your first order! Call to Action: Shop Now
• •TikTok Video Script: (Video shows Stella quickly changing between 3 different outfits from the store) On-screen text: POV: You finally found the perfect outfits for your Italian vacation. Audio: A trending, upbeat Italian or summer-themed song. Caption: Which look is your favorite: 1, 2, or 3? 👇 Let me know! All outfits are linked in my bio! 💖 #OOTD #FitCheck #ItalianSummer #FashionTikTok #PinkStellina
• •Email Subject Line (for a sale): Subject: For Your Eyes Only 👀 A Special Treat from Italy... Body Preview: Psst... we've saved our best styles for you. Get exclusive early access to our end-of-season sale before anyone else.
• •Website Homepage Banner: Headline: More Than Fashion. It's a Feeling. Sub-headline: Discover hand-selected styles from Italy, curated to make you feel confident, chic, and uniquely you. Welcome to pinkstellina.