Brand Tone

Empowering, Sophisticated, Innovative, Passionate and Confident

Brand Values

• •Empowerment
• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Confidence
• •Sophistication & Elegance
• •Innovation
• •Sustainability & Slow Fashion
• •Global Vision

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Empowering, Sophisticated, Innovative, Passionate, Confident), key messaging pillars (self-expression, quality, empowerment), "do's and don'ts" for language, and specific vocabulary that aligns with the brand. This ensures anyone creating content understands how to represent PINK SELFIE.
• •Embody the "Empowerment" Value in All Communications: Every piece of copy, from product descriptions to social media captions, should aim to uplift and inspire confidence. Use strong verbs and affirmative language. Frame fashion as a tool for self-discovery and strength.
• •Highlight Quality and Innovation Subtly but Consistently: Weave in mentions of premium materials (like "eco-friendly Italian fabrics"), unique design processes ("futuristic aesthetics," "blend of Western and Eastern styles"), and craftsmanship without being overly technical. This reinforces the luxury aspect and justifies the price point.
• •Maintain a Consistent Visual and Textual Language Across Platforms: While the specific format might change (e.g., Instagram vs. LinkedIn), the core tone and messaging should remain harmonious. The sophisticated yet modern feel seen in visuals should be mirrored in the accompanying text.
• •Engage with the Audience in a Way That Reflects Brand Values: When responding to comments or messages, maintain the sophisticated, respectful, and empowering tone. Use interactions as an opportunity to reinforce what PINK SELFIE stands for, particularly its dedication to women feeling confident and celebrated.

Social Perception

Luxury and Quality, Unique and Stylish, Empowering for Women, Emerging Brand with Global Ambitions, Warmth/passion + self-recognition/expression

Copy Examples

• •Unleash your narrative. Each thread, a word; each design, a statement. This is more than fashion, it's your story, boldly told. ✨ PINK SELFIE - Dress for your awakening. #PinkSelfieLuxury #OwnYourStory #FuturisticFemininity
• •Introducing 'Ethereal Edge' - Where timeless sophistication meets avant-garde design. Discover pieces crafted to elevate your presence and ignite your confidence. PINK SELFIE: Luxury, reimagined.
• •Dare to Define Yourself | Exclusive Access to PINK SELFIE's New Arrivals *Email Body Snippet:* At PINK SELFIE, we don't just create clothes, we craft confidence. Explore our latest collection, meticulously designed with innovative eco-luxury fabrics that feel as incredible as they look. It's time to own your style.
• •Beyond trends, beyond expectations. PINK SELFIE is a celebration of your unique brilliance. Experience luxury fashion that empowers your every move and speaks to your inner strength. Shop the collection and radiate confidence. #PinkSelfie #LuxuryWomensFashion #EmpoweredStyle
• •The 'Nova' Jacket: A symphony of futuristic design and artisanal craftsmanship. Crafted from sustainable Italian textiles, its deconstructed silhouette and bespoke hardware empower you to make an entrance that's undeniably your own. Feel the luxury, embrace the future of you.