Brand Tone

Sentimental, Warm, and Elegant

Brand Values

• •Meaning & Connection: The core value is providing jewellery that signifies more than adornment—it represents personal stories, relationships, and cherished moments.
• •Individuality & Self-Expression: Pink Scarlett encourages customers to express their unique style and identity through customizable and distinct pieces.
• •Timelessness & Quality: The brand focuses on creating enduring pieces made from high-quality, ethically sourced materials, designed to be treasured for years.
• •Ethical Considerations: There's a stated commitment to ethically sourced materials, appealing to conscious consumers.
• •Female Empowerment & Foundation: As a female-founded brand, there's an intrinsic value placed on celebrating and empowering women.

Best Practices

• •Create a Brand Voice Guide: Document the identified tone (Sentimental, Warm, Elegant) with specific adjectives, preferred vocabulary (e.g., "cherish," "timeless," "meaningful," "celebrate"), phrases to use, and phrases to avoid. Share this with anyone creating content.
• •Focus on Storytelling: Frame product descriptions and social media posts around the emotions, memories, and connections the jewellery can represent, rather than just its physical attributes. Ask "What story does this piece help tell?"
• •Use Empathetic and Inclusive Language: Write as if speaking to a friend, using warm, understanding, and inviting language. Ensure the tone is consistently respectful and makes customers feel valued and seen.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy aligns with the brand's visual identity. Elegant and warm visuals should be paired with copy that evokes the same feelings. For Pink Scarlett, this means soft, clean imagery complemented by graceful and heartfelt text.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, emails, social media, ads) to ensure it aligns with the established brand tone. Gather feedback and make adjustments as the brand evolves, always keeping the core values in sight.

Social Perception

Positive & Appreciative: Customers generally perceive Pink Scarlett Jewellery very positively. Reviews frequently highlight the beauty, delicacy, and quality of the jewellery. Valued for Personalization: The option for personalized and engraved items is highly valued and often cited as a reason for purchase, especially for gifts. Trusted for Sentimental Gifts: The brand is recognized as a go-to for meaningful gifts that carry emotional weight. Aspirational yet Attainable: While the jewellery is presented elegantly, it is perceived as accessible to its target audience. Good Customer Service: Positive mentions of customer service experiences contribute to a trustworthy brand image. The brand is seen as a reliable source for well-crafted, meaningful jewellery, particularly within the Australian market.

Copy Examples

• •Instagram Post (Image: Woman smiling, touching a personalized initial necklace): Carry a little piece of your heart, always. ✨ Our Engravable Initial Necklace isn't just an accessory; it's a whispered name, a cherished memory, a constant reminder of what truly matters. Beautifully crafted, uniquely yours. Who would you wear close? #PinkScarlett #MeaningfulJewellery #PersonalisedStory
• •Email Subject Line for a New Collection: Timeless Treasures: Unveil Your Next Story with Pink Scarlett (Email Body Snippet): Dear [Customer Name], discover our latest collection, where every piece is designed to capture life's fleeting, beautiful moments. Crafted with love and meant to be cherished, find the sparkle that speaks to your soul and tells your unique story...
• •Product Description (for a birthstone ring): Celebrate her essence with the vibrant glow of her birthstone. This elegant ring, featuring a hand-selected [Gemstone Name], is more than just beautiful—it's a personal tribute to her unique journey and the special light she brings to the world. A timeless gift, a story to be worn.
• •Facebook Ad (Carousel showcasing different engravable bracelets): Mark life's precious milestones. From anniversaries to 'just because' moments, our engravable bracelets become timeless keepsakes, holding memories you’ll treasure forever. Ethically sourced, beautifully designed. Find your forever piece with Pink Scarlett.
• •Website Banner Text: Pink Scarlett: Weaving memories into timeless jewellery. Discover pieces as unique and meaningful as your story.