Brand Tone

Friendly and Approachable, Playful and Witty, Helpful and Supportive, Passionate and Creative, Chic and Modern

Brand Values

• •Creativity and Aesthetics
• •Ease of Use and Accessibility
• •Customer Happiness and Connection
• •Authenticity and Personal Touch
• •Empowerment (for creators/small businesses)
• •Joy and Fun

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Playful, Supportive, Chic), provide "we are this, not that" examples (e.g., "We are witty, not sarcastic"), and list key vocabulary/phrases that align with the tone. This serves as a guide for anyone creating content.
• •Embrace Your Founder's Voice (Authentically): Oddra's personality shines through in the current copy. Continue to leverage this authentic, relatable voice, making customers feel like they're connecting with a real person.
• •Use Conversational Language: Write as if you're talking to a friend. Use contractions, occasional emojis where appropriate (especially on social media), and ask questions to engage the audience. Keep sentences relatively clear and jargon-free.
• •Inject Playfulness and Wit (Appropriately): Don't be afraid to use light humor or clever wordplay that aligns with the "cute things for cool people" vibe. However, ensure it always remains positive and inclusive.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, email newsletters, and even customer service responses to ensure they consistently reflect the desired tone. As the brand evolves (e.g., with the new agency arm), ensure the tone adapts cohesively.

Social Perception

Positive and Well-Regarded, Trusted Source for Gifts and Decor, Easy to Work With, Stylish and Unique

Copy Examples

• •Instagram Post (New Art Print): Say 'hola' to your new wall obsession! ✨ Our latest print is here to sprinkle a little magic (and major style) into your space. Because life's too short for boring walls, are we right? 😉 Tap to shop and let the cuteness commence! #pinksaltstudio #cutethingsforcoolpeople #walldecor
• •Email Subject Line (Menu Template Promotion): Hosting? Let's make it *adorably* easy (and chic!). Email Body Snippet: Forget fuss, embrace fabulous! Our new Canva menu templates are designed to make your next gathering effortlessly stylish. Just a few clicks, and voilà – a menu that’s almost as delightful as your cooking! 😉 P.S. Your guests will totally ask where you got it. Get ready to be the host with the most... (cuteness, that is!).
• •Website Banner (General): Making your world a little cuter, one design at a time. ✨ Pinksalt Studio: Where cool meets creative (and a little bit cheeky!).
• •Facebook Ad (Personalized Gifts): Looking for a gift that screams 'you're awesome'? 😍 From personalized zodiac prints to custom goodies, we create unique treasures that'll make them smile (promise!). Let's make gifting fun again! #pinksaltgifts #uniquefinds #madewithlove
• •Product Description (Digital Download Invitation): Party planning just got a chic upgrade! 🥳 This easy-to-edit Canva invitation template is your secret weapon for a stylish soirée. No design degree needed – just your fabulous taste and a few minutes to customize. Get ready for those RSVPs to fly in! (And maybe a few compliments on your amazing invite skills 😉).