Brand Tone

Empowering and Confident, Stylish and Modern, Approachable and Friendly, Mindful and Conscious, Practical and Versatile

Brand Values

• •Empowerment: Helping women embrace their inner beauty and confidence, regardless of shape or size.
• •Modesty with Style: Offering swimwear that provides coverage without compromising on modern aesthetics.
• •Versatility: Designing pieces that can transition from swimwear to resort wear or even urban wear.
• •Quality and Comfort: Using high-quality materials that ensure a comfortable and flattering fit.
• •Originality: Creating unique, in-house designed prints.
• •Inclusivity: Catering to different body types and promoting body positivity.
• •Sustainability: Committing to eco-friendly materials and processes.

Best Practices

• •Focus on Empowerment and Positivity: Always frame messaging around how the swimwear makes the wearer feel – confident, beautiful, comfortable, and empowered. Avoid language that could be perceived as critical or exclusive.
• •Highlight Versatility and Practicality: Consistently mention the multi-functional aspect of the designs – their ability to be worn as bodysuits, tops, or integrated into everyday outfits. This is a key differentiator.
• •Emphasize Unique Design and Quality: Talk about the original prints, the quality of the materials, and the thoughtful construction that ensures a flattering and comfortable fit.
• •Maintain an Inclusive Voice: Use language that welcomes women of all shapes, sizes, and ages. Reinforce the idea that the brand is for every woman seeking stylish and comfortable modest options.
• •Incorporate a Touch of Singaporean Identity (Subtly): While appealing globally, gently nodding to its Singaporean roots (e.g., "Designed for year-round sun," "tropical elegance") can add a unique flavor, especially as it was founded to fill a local market gap. Use authentic, relatable scenarios in storytelling.

Social Perception

Positive Customer Feedback: Customers generally praise the flattering fit, comfort, quality, and unique designs of PINKSALT swimwear. They appreciate the modest yet stylish options. Valued for Versatility: The ability to wear pieces as regular clothing is a significant plus for many. Good Quality Justifies Price: While some note a higher price point, many feel it's warranted by the quality and sustainable aspects. Helpful Service: Positive experiences with staff contribute to a favorable brand image. Recognized as a Local Gem: PINKSALT is acknowledged as a notable Singaporean brand offering something different in the swimwear market.

Copy Examples

• •Headline: Beyond the Beach. Your Style, Elevated. Body: Discover swimwear that’s too chic to save just for the water. PINKSALT designs are made for your life – from sun-drenched shores to city explorations. Effortless, versatile, uniquely you. #PinksaltStyle #SwimToStreet
• •Headline: Confidence Woven In. Body: Feel empowered in every silhouette. Our modern, modest swimwear is crafted with unique prints and premium fabrics for a fit that celebrates you. Dive in, stand out. #PinksaltSwim #FeelGoodFashion
• •Headline: Your Go-To for Sun, City, and Everywhere In Between. Body: Why limit your favorite pieces? Our resort wear and swimwear seamlessly blend into your everyday wardrobe. Experience the art of versatile design. #PinksaltVersatility #ModernStaples
• •Headline: Designed in Singapore. Loved Everywhere. Body: Embrace unique prints and comfortable, flattering fits that move with you. PINKSALT is dedicated to quality you can feel and style you can own. #PinksaltGlobal #ConsciousChic
• •Headline: More Than Swimwear. It's a Feeling. Body: Step into PINKSALT and step into confidence. We believe in swimwear that not only looks stunning but feels incredible, empowering you to shine. #PinksaltEmpowered #OwnYourShine