Brand Tone

Friendly, quirky, and approachable, with an informal, engaging, and enthusiastic voice, sometimes incorporating local slang to create a relatable and down-to-earth persona.

Brand Values

• •Individuality and Uniqueness
• •Sustainability and 'Slow' Fashion
• •Support for Independent Designers
• •Community and Local Pride
• •Female Empowerment

Best Practices

• •Embrace the Quirk: Always inject a sense of fun and personality into your writing. Use playful language and don't be afraid to be a little different.
• •Stay Personal and Approachable: Write as if you're talking to a friend. Use a conversational tone and consider continuing the practice of handwritten notes for online orders as it strongly reinforces this brand attribute.
• •Champion Your Values: Regularly weave your core values into your copy. Talk about 'slow fashion', highlight your independent designers, and celebrate your Scottish roots.
• •Engage with Your Community: Ask questions in your social media posts, respond to comments in a friendly manner, and share user-generated content to build a stronger sense of community.
• •Be Descriptive and Passionate: Convey your genuine love for your products. Use descriptive language that paints a picture and tells the story behind the items you sell.

Social Perception

The brand is perceived overwhelmingly positively as a beloved local gem and a go-to for unique, high-quality items. Customers value the excellent, friendly service and the personal touch, seeing it as a "treasure trove of quirky goods."

Copy Examples

• •Tired of turning up in the same dress as everyone else? We've got you. Our new collection is packed with personality, just like you. Stand out from the crowd and let your style do the talking. #PinkPoodleStyle #QuirkyFashion #NotFastFashion
• •Straight from a Glasgow studio to our wee boutique! We're so excited to feature these stunning, handcrafted pieces by [Designer Name]. Supporting local has never looked so good. Pop in and show some love! #SupportLocal #GlasgowDesigner #SlowFashion
• •Warning: may cause serious accessory envy. This little number just landed at Pink Poodle and we're obsessed. Perfect for adding a pop of fun to any outfit. Get it before it's gone! #UniqueAccessories #PinkPoodleFinds #GiftIdeas
• •Your antidote to the ordinary. Discover unique clothing, quirky gifts, and homewares that tell a story. Shop independent, shop with heart. #PinkPoodleBoutique
• •Hey, Poodle People! Fancy a peek at our latest treasures? From bold prints to one-of-a-kind homewares, we've got just the thing to brighten your day. Plus, a little something special for our subscribers inside... #NewArrivals #Exclusive #TreatYourself