Brand Tone

Charming, warm, and sophisticated, while being inviting, friendly, polished, aspirational, approachable, and rooted in the local community.

Brand Values

• •Quality and Style
• •Community Focus
• •Curated Selection
• •Versatility
• •Passion and Family

Best Practices

• •Always be charming and warm, using inviting and friendly language.
• •Consistently emphasize the 'handpicked' or 'curated' nature of the collections to reinforce quality.
• •Weave in the brand's origin story and the owner's passion for a personal touch.
• •Frame products to appeal to parents' aspirations, linking them to creating memories.
• •Maintain a polished and sophisticated voice, avoiding overly casual slang and ensuring proper grammar.

Social Perception

Pink Pineapple is perceived as a welcome and needed charming local business in Clayton, offering a high-end, curated selection of quality and stylish children's clothing. It caters to parents seeking special items and is associated with positive community engagement.

Copy Examples

• •Sweet sunshine and even sweeter styles have arrived! Our new collection of summer dresses is here to make every day a little brighter. From playful prints to classic pastels, find the perfect outfit for her summer adventures. #PinkPineappleNC #SummerStyle
• •Welcome the newest little love with a gift as special as they are. Our handpicked collection of newborn essentials, from cozy knits to timeless keepsakes, is perfect for celebrating their arrival. Shop our baby collection in-store and online. #NewbornGifts #BabyBoutique
• •Ready for anything! Our boys' collection is built for playground fun and picture-perfect moments. Discover durable, comfortable, and stylish pieces that will keep up with his every move. #BoysFashion #PlayfulStyle
• •From their first steps to their first day of school, we have them covered. Pink Pineapple is your one-stop shop for stylish children's wear, from infant to size 14. Come discover the perfect outfit for every chapter. #KidsFashion #ClaytonNC
• •It all started with a love for tiny clothes and a dream to bring a special children's boutique to our wonderful community. Every piece in our store is chosen with love, hoping to bring a little joy to you and your little ones. Thank you for supporting our dream! - Regan. #ShopLocal #BoutiqueLove