Brand Tone

Approachable, artisanal, and nurturing, with a warm, personal, and enthusiastic feel. It balances playful accessibility with a touch of everyday luxury.

Brand Values

• •Handmade Quality
• •Natural and Effective Ingredients
• •Family-Oriented
• •Customer-Centric

Best Practices

• •Lead with Passion: Always start from the 'why' that inspired the business—the love of creating beautiful, fun, and effective products. Use enthusiastic and warm language to reflect this passion.
• •Balance 'Fun' and 'Luxury': Seamlessly blend the playful, approachable side of the brand (e.g., fun names, bright colors) with the language of luxury and effectiveness (e.g., 'indulge,' 'nourishing,' 'soothing,' 'effective').
• •Tell the Story: Regularly incorporate the 'mother-daughter' and 'handmade' narratives. This is a key differentiator that builds trust and emotional connection.
• •Highlight the 'How' and 'What': Be specific about the high-quality, natural ingredients used and their benefits. This educates the consumer and reinforces the brand's value proposition of being both natural and effective.
• •Use Customer-Centric Language: Frame product benefits around the customer's experience. Use words like 'you,' 'your skin,' and 'your moment' to make the copy feel personal and focused on how the product will make them feel special and relaxed.

Social Perception

Overwhelmingly positive, perceived as high-quality, effective, artisanal, gift-worthy, trustworthy, relatable, and appealing to a broad audience.

Copy Examples

• •Tired skin? Meet your new best friend. ✨ Our handmade Oatmeal Milk & Honey soap isn't just a cleanser; it's a daily ritual of calm. Crafted with nourishing goat's milk and soothing oatmeal, it’s the gentle hug your skin has been craving. Tap to treat yourself to a little piece of handmade luxury.
• •Scrub away the day, not your skin's moisture. Our emulsified sugar scrubs, featuring powerhouse ingredients like activated charcoal and tea tree oil, gently exfoliate to reveal fresh, hydrated skin. It rinses clean, leaving you feeling silky smooth and ready to glow. No greasy mess, just pure, pampering effectiveness.
• •From Our Family to Yours: A Little Luxury in Every Lather. Discover handmade soaps and body butters crafted with love, natural ingredients, and a passion for simple, beautiful moments.
• •This isn't just a bath. It's an escape. 🛀 Our Vanilla Bean bath bomb is your ticket to a moment of pure bliss after a long day. Let the warm, sweet scent melt your stress away. What's your favorite way to unwind?
• •Looking for the perfect gift? Give something made with heart. From our fun 'Monkey Farts' soap that kids adore to our rich, vegan-friendly body butters, every Pink Parchment product is beautifully packaged and ready to delight. Shop our gift sets and share the love!