Brand Tone

Bold and Empowering, Fun and Playful, Inclusive and Supportive, Authentic and Relatable, Informal and Friendly

Brand Values

• •Empowerment
• •Self-Expression and Individuality
• •Inclusivity and Community
• •Australian Made & Handmade Quality
• •Confidence
• •Joy and Fun
• •Authenticity

Best Practices

• •Embrace the Boldness: Don't shy away from strong, empowering language. Use words that convey confidence, attitude, and a touch of rebellion (where appropriate for the specific product/message).
• •Inject Fun and Playfulness: Incorporate humor, vibrant descriptions, and a lighthearted approach. Think "joy-sparking" and "dopamine dressing."
• •Speak Directly to Your "Gang": Use inclusive language that fosters a sense of community. Address your audience as the empowered, unique individuals they are (or aspire to be). Terms like "Girl Gang" can be used if it aligns with current branding.
• •Stay Authentic and Relatable: Weave in elements of realness. Share behind-the-scenes glimpses or founder stories (where appropriate) to maintain that connection built on authenticity.
• •Keep it Australian (and Handmade with Love): Regularly highlight the Australian-made and handmade aspects, emphasizing the care and quality that goes into each piece. This reinforces value and connects with a desire for local, crafted goods.

Social Perception

Positive Customer Reviews, Empowering and Confidence-Boosting, Strong Community Focus, Creative and Unique, Supportive of Women, Associated with "Big Earring Energy"

Copy Examples

• •Instagram Post: Tired of blending in? So were we. Unleash your inner badass with our new 'Zero F*cks Fuchsia' dangles. Lightweight, Aussie made, and guaranteed to make 'em stare. #PinkNade #StatementEarrings #WearableArt #ConfidenceBoost
• •Website Banner: Life's too short for boring earrings. Shop Pink Nade: Bold. Bright. Unapologetically YOU. Free Girl Gang Studs with your first order! [Shop Now]
• •Product Description (for a vibrant, quirky pair): Warning: May cause spontaneous dancing and an uncontrollable urge to conquer the world. These aren't just earrings; they're your new superpower. Handcrafted with love and a little bit of sass by our amazing team in regional Victoria. Go on, rock your lobes. You deserve it. #HandmadeJewellery #AussieMade #DopamineDressing
• •Email Subject Line: Hey Rockstar! Your Daily Dose of Fabulous is Here ✨
• •TikTok Video Caption: Who said you can't be a total boss AND wear ridiculously fun earrings? 😉 Our latest drop is here to prove them wrong. Lightweight, hypoallergenic, and made for taking up ALL the space. #PinkNade #BigEarringEnergy #AustralianMade #BossBabeVibes