Brand Tone

Vibrant, Empowering, Trendy, Approachable, Quality-Focused

Brand Values

• •Quality & Innovation
• •Creativity & Self-Expression
• •Accessibility
• •Ethical Practices
• •Community

Best Practices

• •Stay Vibrant and Visual: Use descriptive and exciting language that evokes the colors and creativity of nail art. Incorporate visual words and encourage sharing of creations.
• •Empower and Educate: Frame copy to make users feel capable and confident in achieving great results. Offer tips, tricks, and refer to tutorials to support them.
• •Highlight Quality and Benefits: Consistently mention key product advantages like longevity, ease of use, professional-grade results, and ethical formulations (vegan, cruelty-free, specific ingredient call-outs like HEMA-free).
• •Be Approachable and Community-Oriented: Use a friendly, encouraging voice. Pose questions, run contests, and feature user-generated content to build a sense of community.
• •Keep it Trendy and Fresh: Stay updated with current nail art trends and incorporate relevant hashtags and terminology to resonate with a fashion-conscious audience. Use language that feels modern and in vogue.

Social Perception

Positive Product Performance, Good for DIY and Professionals, Trendy and Desirable, Valued for Ethical Stance, Areas for Minor Improvement

Copy Examples

• •Headline: Unleash Your Inner Nail Artist. Flawless, Long-Lasting Looks Start with Pink Mask. Body: Tired of chipped polish and expensive salon visits? Pink Mask Easy Gel empowers you to create stunning, professional-quality nails that last for weeks! Our innovative, vegan, and cruelty-free formulas make beautiful nails achievable for everyone. Dive into a world of vibrant color and endless creativity. #PinkMask #DIYNails #GelNails #NailArtLove #VeganBeauty
• •Headline: Obsessed with the Latest Nail Trends? So Are We. Body: From dazzling chromes to elegant nudes, Pink Mask brings you the hottest shades and easiest-to-use polygels and builder gels. Get salon-grade results that express *your* unique style, right at home. Show us your #PinkMaskMani!
• •Headline: Quality You Can Trust, Colors You’ll Crave. Body: Pink Mask is dedicated to providing top-tier, innovative nail art supplies. Our highly pigmented gels and durable Easy Gels are designed for impeccable, long-lasting wear. Experience the Pink Mask difference – because your nails deserve the best. #ProfessionalNails #NailTech #QualityProducts #PinkMaskPro
• •Headline: Your Go-To for Gorgeous, Healthy Nails. Body: Say goodbye to harsh chemicals and hello to vibrant, healthy-looking nails! Pink Mask offers a range of vegan, cruelty-free, and HEMA-free options, so you can create guilt-free masterpieces. Easy to apply, even easier to love. Shop now and get inspired! #HealthyNails #EthicalBeauty #PinkMaskCare
• •Headline: Nailed It! From Beginner to Pro with Pink Mask. Body: Whether you're just starting your nail journey or you're a seasoned pro, our Easy Gel and extensive color range make achieving your dream nails simple and fun. Explore our tutorials and join the Pink Mask community today! #NailTutorial #EasyNailArt #PinkMaskCommunity #CreativeNails