Brand Tone

Empowering & Confident, Fun & Playful, Approachable & Relatable, Community-Oriented, Quality-Focused

Brand Values

• •Empowerment
• •Inclusivity
• •Clean Beauty
• •Quality & Performance
• •Entrepreneurial Spirit
• •Customer Connection

Best Practices

• •Empowerment First: Always frame product benefits and brand messages around making the customer feel confident, bold, and empowered. Use strong, uplifting language.
• •Keep it Real & Relatable: Share the founder's story, user-generated content, and behind-the-scenes glimpses to maintain an approachable and authentic voice. Avoid overly corporate or distant language.
• •Inject Fun & Personality: Don't be afraid to use playful language, emojis (where appropriate for the platform), and vibrant descriptions that reflect the "Pink" in Pink Lipps Co.
• •Highlight Core Values: Regularly weave in mentions of clean beauty, quality ingredients, inclusivity, and the brand being Black-owned, as these are key differentiators and resonate with the target audience.
• •Engage Your Community: Respond to comments and messages with the same empowering and friendly tone. Ask questions to encourage interaction and make customers feel like part of the Pink Lipps family.

Social Perception

Positive Product Experiences, Support for Black-Owned Business, Discovery through Subscription Boxes, Appreciation for Inclusivity, Growing Brand Recognition, Desire for Wider Availability

Copy Examples

• •Headline: Unleash Your Inner Fearless Queen. Body: Life’s too bold for boring makeup. Our Everlasting Matte Liquid Lipstick in 'Fearless Queen' delivers vibrant, long-lasting color that stays put while you conquer your day. Feel empowered, feel confident, feel YOU. #PinkLippsPower
• •Headline: From Kitchen Dreams to Your Makeup Bag. Body: Pink Lipps Co started with a passion for beauty and a dream. Now, our clean, high-performing cosmetics are here to inspire your unique beauty story. Shine on! ✨ #PinkLippsStory #CleanBeauty
• •Headline: That Non-Sticky Gloss You’ve Been Searching For. Body: Say goodbye to tacky and hello to totally touchable lips! Our glosses deliver stunning sparkle and major moisture without the stick. Pout perfection, achieved. 😉 #GlossGoals #PinkLippsCo
• •Headline: Your Daily Dose of Confidence, Bottled. Body: We believe makeup is more than just color – it’s a confidence booster. Pink Lipps Co is crafted to help you feel amazing in your own skin, every single day. What look empowers you? #ConfidentYou #PinkLippsBeauty
• •Headline: Get Ready to Slay, All Day. Body: From highly pigmented eyeshadows that blend like a dream to setting powders that lock in your look, Pink Lipps has your full face covered. Create, inspire, and wow! 💖 #MakeupThatPerforms #PinkLippsVibes