Brand Tone

Welcoming, Inclusive, Experienced, Knowledgeable, Personal, Passionate, Nurturing, Rejuvenating

Brand Values

• •Well-being & Self-Discovery
• •Inclusivity & Accessibility
• •Personal Growth
• •Expertise
• •Passion

Best Practices

• •Clearly communicate that retreats and classes cater to various levels (while specifying any prerequisites for advanced offerings).
• •Reinforce Eliane's experience and qualifications to build trust and convey authority in a welcoming manner.
• •Highlight inclusivity and expertise.
• •Focus on the rejuvenating and nurturing aspects of the yoga experience.
• •Emphasize the blend of yoga with cultural or nature experiences in retreats.

Social Perception

Positive, focusing on Eliane Codiroli's experience, passion, and inclusive approach to teaching yoga and retreats. Potential confusion due to unrelated reviews of a similarly named Shopify app should be addressed to avoid misrepresentation.

Copy Examples

• •Join our local workshops or an international retreat and feel the difference.
• •Our 'Detox, Reflect, and Renew' workshop, led by the experienced Eliane Codiroli, combines dynamic Vinyasa, mindful meditation, and deep relaxation to help you release what no longer serves you and cultivate inner balance.
• •Discover your inner peace and rejuvenate your body with our unique yoga retreats.
• •Eliane's passion for yoga and travel shines through in every class, creating a nurturing and transformative experience for all levels.
• •Experience the joy of yoga with our inclusive classes, designed to make yoga accessible to everyone.