Brand Tone

Playful, Confident, and Approachable, balancing fun with serious quality. Celebratory and vibrant, using words like fun, flirty, sassy, and vibrant.

Brand Values

• •Quality and Craftsmanship
• •Celebration and Joy
• •Authenticity and Passion
• •Feminine Confidence

Best Practices

• •Embrace the Duality: Always balance the playful with the premium. Use fun, vibrant language but always ground it in quality-focused terms.
• •Personify the Brand: Continue to write as if "Pink Girl" is a confident, sociable, and fun personality. Use active, celebratory language and engage the community.
• •Tell the Story: Regularly weave the authentic origin story into your marketing. This builds authenticity and distinguishes the brand.
• •Focus on the 'When' and 'Where': Continue to use aspirational yet relatable imagery and copy that highlights ideal consumption experiences.
• •Be Confidently Pink: Do not shy away from the brand's core identity. Use the color pink and feminine-coded language with confidence.

Social Perception

Perceived as a high-quality rosé that successfully merges a fun, accessible brand with a serious, well-crafted product. It's seen as playful, fun, and serious simultaneously, appealing to a broad audience despite its overtly feminine branding.

Copy Examples

• •That 'click' of glasses is the official start to the weekend. Don't just make it a good one, make it a Pink Girl one. #PinkGirlWines #RoséAllDay #NapaRosé #PoolsidePink
• •Serious Fun. Seriously Good Rosé. Experience the crisp, fruit-forward taste of Napa Valley in every bottle. Perfect for your next dinner party or a simple Tuesday night treat.
• •Move over, red... It's time for Pink.
• •Your Taste of the Hamptons is Here. Fun, flirty, and crafted with passion in Napa Valley. Pink Girl Rosé is the vibrant, refreshing wine ready for all your celebrations. Shop our 2023 vintage now and taste the joy.
• •More than just a pretty pink. Our Napa Valley Rosé is crafted for those who are serious about their wine but not *too* serious about life. With bright notes of wild strawberry, raspberry, and a crisp, clean finish, it ’s the perfect bottle to open without a second thought.