Brand Tone

Friendly and Approachable, Playful and Fun, Empowering and Confident, Community-Oriented and Supportive, Trendy and Fashion-Conscious

Brand Values

• •Family
• •Female Empowerment & Confidence
• •Giving Back/Social Responsibility
• •Supporting Small Businesses/Community
• •Affordability and Style
• •Authenticity

Best Practices

• •Embrace Playfulness: Use fun language, emojis where appropriate (especially on social media), and don't be afraid to inject personality. Think "attitude" not just "pink."
• •Stay Positive and Empowering: Frame messages to uplift and inspire confidence in your customers. Focus on how your clothing makes them feel.
• •Be Authentic and Relatable: Share snippets of the owner's story, behind-the-scenes content, and engage genuinely with your audience. This builds trust and connection.
• •Highlight Your Values: Regularly weave in mentions of your support for The Global Orphan Project and local makers. This shows your brand's heart and purpose.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use inclusive language and create a welcoming atmosphere in all your communications.

Social Perception

A charming local business with a heartwarming story, A source for trendy, affordable clothing with a unique, playful name, A brand with a conscience, due to its charitable partnerships and support for other small businesses, Relatable and down-to-earth, especially through their social media presence where they share behind-the-scenes content and interact with followers, Fun and positive, aligning with the "pink is an attitude" mantra.

Copy Examples

• •Instagram Post (New Arrival): Turn heads & feel fabulous! 💖 Our new [Item Name] just dropped, and it’s all about that Pink Dinosaur attitude – confident, fun, and totally YOU! ✨ Shop it online or pop into our KC store. #PinkDinosaurBoutique #KansasCityFashion #NewCollection #FeelGoodFashion #ShopLocalKC
• •Facebook Post (Community Focus): We believe in fashion that feels good, inside and out! 💕 Every adorable tee you snag from us helps support the incredible work of @TheGlobalOrphanProject. Look cute, do good – it’s a win-win! Learn more about our mission on our website. [Link] #PinkDinoGivesBack #CuteTeesForGood #ShopSmallSupportBig #KansasCityBoutique
• •TikTok Video Caption (Behind the Scenes): Just a regular Tuesday, packing up your happy mail! 🦖💖 Feeling so grateful for this amazing community. What styles are you loving lately? Let us know! 👇 #PinkDinosaurKC #DayInTheLife #BoutiqueOwner #SmallBizLove #TrendyClothes
• •Website Banner (Promoting Values): More Than Just Cute Tees! At Pink Dinosaur, we're about empowering women, supporting our community, and spreading a little pink attitude everywhere we go. Discover fashion with a heart. 💖 #PinkDinosaurValues #KansasCityProud #WomenSupportingWomen
• •Email Newsletter Snippet (Sale Promotion): Hey, gorgeous! Ready to treat yourself? 😉 Our latest collection is packed with pieces that will make you roar with confidence (in the cutest way possible, of course!). Snag your new faves and remember, pink isn't just a color, it's an attitude! Shop now and shine bright. ✨ #PinkDinosaurStyle #SaleAlert #TrendyAndAffordable