Brand Tone

Confident, Chic, Fun, Empowering, Quality-Conscious, Transparent

Brand Values

• •Quality
• •Sustainability
• •Authenticity & Transparency
• •Empowerment & Inclusivity
• •Creating Joyful Experiences
• •Boldness & Disruption

Best Practices

• •Embrace the "Kick-Ass Personality": Don't be afraid to be a little bold, witty, and confident in your language. Use strong verbs and avoid overly passive or generic phrasing. Reflect the "unorthodox attitude."
• •Always Circle Back to #FuelGoodTimes: Ensure the copy, whether for social media, ads, or product descriptions, connects back to the core idea of creating enjoyable experiences and good memories. This is their central slogan and ethos.
• •Balance Chic with Approachable: While the visuals and some language should convey elegance and aspiration, the overall tone needs to remain friendly and relatable, reflecting the founders' story and the idea of sharing with friends.
• •Highlight Quality and Origin with Confidence, Not Snobbery: Talk about the Provence grapes, sustainable practices, and "surprisingly dry" taste in a way that educates and assures, but avoid jargon or a tone that could alienate casual wine drinkers.
• •Amplify the Female-Founded Story (where appropriate): Subtly weave in the narrative of female entrepreneurship, challenging norms, and the "Buy Women Built" association to empower and connect with a segment of your audience, without making it the only focus. Use their "tongue-in-cheek personality" to make this engaging.

Social Perception

Positive Reception for Taste, Appreciation for Female Founders and Mission, Intrigue/Curiosity around the Name, Seen as Modern and Chic, Associated with Quality and Sustainability

Copy Examples

• •Instagram Post (Image: Friends laughing with glasses of Pink Diesel at a picnic): Sun's out, rosé out. Fueling good times and great memories, one surprisingly dry sip at a time. This is Pink Diesel. This is how we rosé. #PinkDiesel #FuelGoodTimes #ProvenceRose #SeriouslyChic
• •Website Homepage Banner: Tired of the same old pink? Pink Diesel is here to shake things up. Award-winning Provence Rosé. Seriously good. Surprisingly dry. #FuelGoodTimes
• •Facebook Ad (targeting rosé drinkers interested in quality and new brands): Meet Pink Diesel. We're female-founded, sustainably sourced, and unapologetically delicious. Forget what you thought you knew about rosé – it’s time to #FuelGoodTimes with a wine that’s as bold and authentic as you are. Discover the taste of Provence.
• •Product Description Snippet: More than just a pretty pink. Pink Diesel is a statement. Pale, crisp, and surprisingly dry with notes of peach and honey, crafted for those who appreciate quality without the fuss. Hand-picked in Provence. Made to #FuelGoodTimes.
• •LinkedIn Post (from the company page): At Pink Diesel, we're not just making rosé; we're redefining it. Driven by a passion for quality and sustainability, our female-led team is proud to offer an award-winning Provence rosé that stands out. We're shaking up the industry and here to #FuelGoodTimes, seriously. #PinkDiesel #FemaleFounders #SustainableWine #ProvenceRosé #WineIndustry