Brand Tone

Supportive & Empowering, Passionate & Enthusiastic, Quality-Focused & Professional, Approachable & Friendly, Aspirational & Dreamy

Brand Values

• •Quality
• •Empowerment & Community
• •Innovation
• •Customer Success
• •Passion
• •Cruelty-Free

Best Practices

• •Develop a "Voice Chart": Create a document that explicitly defines the brand's personality traits (e.g., "Supportive," "Professional," "Playful," "Aspirational"), lists "do's and don'ts" for language, and provides examples of tone in action. This serves as a guide for anyone creating content.
• •Know Your Audience Intimately: Understand the language, aspirations, pain points, and humor of lash artists. The copy should speak directly to them in a way that resonates with their professional needs and personal style.
• •Prioritize "By Artists, For Artists": Consistently weave in the message that the products are created by someone who understands the craft. Use language that reflects shared experiences and challenges within the lash industry.
• •Balance Professionalism with Personality: While highlighting the quality and technical aspects of the products is crucial, don't be afraid to inject the "Pink Cloud" personality – the friendly, dreamy, and enthusiastic elements. The "pink" and "cute" aesthetic can be mirrored in playful yet professional language.
• •Show, Don't Just Tell, the Values: Instead of just saying "we value quality," explain *how* (e.g., "100% hand-tested," "newest technology"). Instead of just saying "we empower artists," share testimonials or create content (like blog posts or guides) that genuinely helps them improve. Consistency in demonstrating these values through copy will solidify the brand's perception.

Social Perception

Positive Customer Feedback, Trusted Supplier, Helpful for Beginners and Pros, Aesthetically Pleasing

Copy Examples

• •Headline (Empowering & Aspirational): Float Your Artistry to New Heights. Discover the Pink Cloud Difference. Body: You pour your heart into every set. We pour ours into creating supplies that make your lash dreams a reality. Hand-tested quality, designed by a lash artist, for *your* success. Experience fluffier fans, dreamlike retention, and the confidence that comes with using the best. Shop Pink Cloud.
• •Social Media Post (Enthusiastic & Community-Focused): Lash Artists! ✨ Get ready to fall in LOVE with your lash game all over again! Our Fluff Trays are not just easy to fan – they're a game-changer. Just ask our amazing PCLA family! What are your clients saying about their Pink Cloud lashes? Share the love below! #PinkCloudLashes #LashArtistLove #FluffyLashes
• •Product Description Snippet (Quality-Focused & Professional): Elevate your precision with our Signature Tweezers. Engineered with the newest Nanogrip technology and meticulously hand-tested, each pair ensures flawless isolation and fan creation. Invest in tools crafted for artistry, designed for longevity. Because your clients deserve nothing less than perfection.
• •Email Welcome (Approachable & Friendly): Hey Lash Boss! 👋 So thrilled to welcome you to the Pink Cloud Lash Artistry family! We're a small biz with a big heart, totally obsessed with bringing you the dreamiest lash supplies (that actually WORK!). From our fan-favorite adhesives to the fluffiest trays you'll ever touch, we're here to support your beautiful artistry every step of the way. Happy Lashing!
• •Ad Copy (Aspirational & Benefit-Driven): Tired of lashes that fall flat? Unlock 8-week retention and create the fluffiest, most talked-about sets with Pink Cloud's professional-grade adhesives and lash trays. Designed for artists who dream bigger. Level up your lash artistry today!