Brand Tone

charming, caring, and trustworthy

Brand Values

• •Handmade Quality
• •Customer-Centricity & Customization
• •Practicality & Function
• •Inclusivity and Community
• •Breadth of Choice

Best Practices

• •Lead with the Solution: Always emphasize the 'non-slip' benefit in headlines and opening lines. This is the brand's strongest unique selling proposition and directly addresses a major customer pain point.
• •Use Evocative and Positive Language: Consistently use words like 'gorgeous,' 'beautiful,' 'charming,' and 'delightful' to describe the products. This maintains the brand's charming and high-quality tone.
• •Reinforce 'Australian Made & Handmade': Include this phrase or a variation in product descriptions, the 'About Us' story, and occasionally in social media posts to build trust and justify the artisan quality.
• •Speak to the Occasion: Frame products within the context of life events (e.g., 'Perfect for parties,' 'Ready for school,' 'Elegant for weddings'). This helps customers visualize using the products and connects the brand to their memorable moments.
• •Maintain a Warm and Approachable Voice: When interacting with customers in comments or writing FAQs, use a friendly, helpful, and personal tone. Phrases like 'We love to...' and 'We'd be happy to help...' reflect the caring, family-business values.

Social Perception

The public perception of Pinkberry Kisses is that of a reliable, high-quality artisan brand. Customers perceive the products as being worth the price due to their durability and beautiful craftsmanship. The brand is seen as a go-to for specific needs, such as school uniform accessories and special occasion pieces. The fast shipping and responsive customer service mentioned in reviews contribute to a highly positive reputation among its customer base. The specialization in non-slip clips is a frequently praised differentiator that secures customer loyalty.

Copy Examples

• •Tired of clips that slide out by lunchtime? Our handmade bows feature a unique non-slip grip designed to stay put, even in the finest hair. Let them run, jump, and play all day—their hair will stay as perfect as when they left home. #NonSlipBows #AustralianMade #KidsHair
• •Picture Perfect for School Picture Day! From classic uniform colours to bright and cheerful bows, find the perfect handmade accessory to make their smile shine. Shop our School Collection now!
• •Meet the 'Bella Hair Bow'. Each bow is lovingly handcrafted right here in Australia, made with premium grosgrain ribbon and secured to our signature non-slip clip. It’s not just a hair accessory; it’s a small piece of art, made to be treasured.
• •This month, we're shining a light on our Autism Awareness collection. Featuring beautiful designs with a meaningful message, these pieces are a celebration of love, acceptance, and individuality. See the collection and support a beautiful cause.
• •From baby's first headband to elegant fascinators for race day, Pinkberry Kisses has something for everyone. Discover Australia's largest range of handmade hair accessories and enjoy FREE shipping on orders over $50! Shop now.