Brand Tone

Aspiring & Glamorous, Inclusive & Supportive, Confident & Bold, Approachable & Community-Focused

Brand Values

• •Cruelty-Free & Vegan
• •Quality & Efficacy
• •Inclusivity & Empowerment
• •Entrepreneurial Spirit
• •Trend-Consciousness

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of PAG Cosmetics' tone (e.g., glamorous yet inclusive, confident but supportive, trendy and community-centric). Include "words we use" and "words we avoid" sections. This serves as a reference for anyone creating content.
• •Understand Your Audience Deeply: Continuously analyze the language, aspirations, and values of your target demographic (likely youthful, expressive individuals interested in beauty trends and inclusivity). Tailor copy to resonate with them.
• •Emphasize Core Values: Consistently weave in mentions of cruelty-free, vegan, and inclusive principles where appropriate. This reinforces what the brand stands for beyond just the products.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetics used on the website and social media. A glamorous photo should be paired with equally confident and appealing text.
• •Train and Align Your Team (and Influencers): Anyone creating content or representing the brand (including customer service and collaborated influencers) should be familiar with and adhere to the established brand tone to ensure a unified voice across all touchpoints. Influencers should be briefed on the desired messaging to maintain consistency.

Social Perception

Emerging & Ambitious, Visually Appealing & Modern, Associated with Influencer Culture, Community-Oriented (among followers), Supportive of Inclusivity

Copy Examples

• •Headline (Instagram Ad): "Unleash Your Inner Gold. ✨ Bold, beautiful, you. #PAGBABE #PinkAsGold"
• •Product Description Snippet (Lip Gloss): "Drench your lips in luxurious, cruelty-free shine. Our Pink As Gold gloss delivers vibrant color and a moisture-rich feel that’s as good as it looks. Ready for your close-up?"
• •TikTok Video Caption: "Level up your look! 🔥 Our latest [Product Name] is here to slay. Vegan, vibrant, and always you. Show us your #PAGMagic! #PinkAsGoldCosmetics #CrueltyFreeBeauty"
• •Email Subject Line: "You’re Invited: Get the VIP Glow with PAG Cosmetics 💖"
• •Facebook Post (Community Highlight): "We LOVE seeing you shine! 😍 Huge thanks to @[UserHandle] for sharing this stunning look using our [Product Name]. Welcome to the #PAGFAMILY! We stand for beauty in every shade, every identity. 🏳️‍🌈 #PinkAsGold #SupportLove"