Brand Tone

Friendly, Approachable, Enthusiastic, Positive, Relatable, Sisterly, Supportive, Empowering, Trendy, Fun

Brand Values

• •Customer Happiness & Confidence
• •Affordability & Accessibility
• •Quality & Curation
• •Family & Small Business
• •Celebration & Joy
• •Creativity & Inspiration
• •Community & Connection

Best Practices

• •Develop a Brand Voice Guide: Document key tone words (e.g., friendly, enthusiastic, supportive, trendy, cute, comfy), "words we use," and "words we avoid." Share this with anyone creating content.
• •Know Your Audience Persona: Understand who you're talking to – their aspirations, challenges, and language. Tailor your copy to resonate with them as if you're a helpful, stylish friend or sister.
• •Use "You" and "We" Consciously: Employ "you" to speak directly to the customer and make it about them. Use "we" (especially as a sister-run business) to build connection and share your brand's personality and passion.
• •Incorporate Brand Values Naturally: Weave in keywords and phrases that reflect your core values like "cute," "comfy," "confident," "affordable," and "feel beautiful" into product descriptions, social posts, and emails.
• •Maintain Consistency Across All Channels: Ensure the tone is the same on your website, social media bios and posts, email marketing, and even customer service interactions. Regularly review content to check for consistency.

Social Perception

Perceived as a source for trendy, affordable, and comfortable women's fashion. The sister-duo aspect likely adds a personal and trustworthy touch. The social media engagement indicates an active community.

Copy Examples

• •Instagram Post for New Arrivals: Sister squad, get ready! ✨ Our newest drop of cute and comfy styles just landed, and trust us, you're going to want *everything*. From brunch-ready dresses to your next fave everyday top, we've got your confidence boost covered. Tap to shop and feel beautiful! #PinkAntlersStyle #NewCollection #CuteAndComfy
• •Facebook Ad for a Sale: Treat yourself, lovely! 💖 Our [Sale Name] is ON, bringing you those trendy pieces you've been eyeing at prices you'll adore. Because looking good and feeling great shouldn't break the bank. Shop cute, comfy, and affordable now! 👉 [Link] #PinkAntlersSale #AffordableFashion #FeelGoodFashion
• •Website Homepage Banner: Welcome to Pink Antlers! Your new happy place for fashion that’s as cute and comfy as it is confidence-boosting. Founded by sisters, for sisters in style. Let's find something you'll LOVE! 👇 #ShopSmall #WomensBoutique
• •Email Newsletter Subject Line: Hey Gorgeous! 👋 Your Weekly Dose of Cute, Comfy & Confident is Here! Email Body Snippet: At Pink Antlers, we believe fashion should be fun and make you feel amazing. This week, we're crushing on [Product Category/Trend] – perfect for [Occasion/Season]. Discover pieces that let your beautiful self shine! ✨
• •Product Description (for a versatile dress): Meet your new go-to! This dress isn't just cute (hello, adorable print!), it's unbelievably comfy too. Dress it up with heels for a night out or keep it casual with sneakers for weekend vibes. Made with love, to make you feel confident and ready for anything! 💕 #VersatileStyle #ComfyChic #PinkAntlersFinds