Brand Tone

Romantic, Sincere, and Empowering

Brand Values

• •Femininity & Romance
• •Social Responsibility
• •Quality & Craftsmanship
• •Authenticity
• •Timelessness

Best Practices

• •Lead with Romance and Emotion: All copy should evoke feelings of romance, beauty, and sentimentality. Use descriptive and evocative language that appeals to the heart.
• •Always Weave in the 'Why': Connect the jewelry to a deeper meaning, whether it's the symbolism of the stone, the empowerment of women, or the act of giving back. The social mission should be a consistent thread, not an afterthought.
• •Maintain a Personal and Sincere Voice: Write as if you are speaking to a friend. Use "I" and "we" to foster a direct connection with the audience, and share the founder's passion and story whenever relevant.
• •Emphasize Timelessness Over Trends: Position the jewelry as classic, lasting pieces rather than fast-fashion accessories. Use words like "timeless," "classic," "heirloom," and "forever."
• •Empower and Compliment the Customer: The copy should make the wearer feel celebrated and beautiful. Frame the jewelry as something that enhances her natural beauty and inner strength, rather than defining it.

Social Perception

Positive but Niche, with a relatively low online review profile but a strong association with its social cause.

Copy Examples

• •Introducing the 'Aurore' collection. Inspired by the soft light of dawn, each piece is a reminder that every day is a new beginning. Crafted with radiant moonstone to celebrate your inner light. ✨ #Pinkalie #TimelessBeauty #NewBeginnings
• •More than just a gift, it’s a story of love. Our Valentine heart-shaped necklace, featuring a natural moonstone, is a timeless expression of affection. Give a gift that shines and supports a beautiful cause. #GiftsForHer #PinkalieLove #ShopWithPurpose
• •Did you know that every Pinkalie piece you wear tells a story of empowerment? Your support helps us partner with the 'Mères avec pouvoir' foundation, providing crucial aid to single mothers. Thank you for being part of our journey to make the world a little brighter.
• •The 'Aurélie' Ring: your daily reminder of self-love. This stunning ring features a gentle rose quartz, the stone of the heart. Set in sterling silver with a crown of sparkling zircons, it’s a classic, timeless piece that’s as strong and beautiful as you are. #SelfLove #RoseQuartz #PinkalieStyle
• •Elegance is an attitude. Our 'Gabrielle' chandelier earrings add a touch of glamour to any moment, big or small. Because every woman deserves to shine. #RevealYourFemininity #ElegantJewelry #Pinkalie