Brand Tone

Authentic, passionate, and eco-conscious; communication is friendly, approachable, engaging, and community-oriented, reflecting a stylish yet grounded voice with a genuine passion for stories behind clothes and commitment to sustainability.

Brand Values

• •Sustainability
• •Authenticity and Quality
• •Individuality and Style
• •Community

Best Practices

• •Lead with Values: Always anchor the copy in the core values of sustainability, authenticity, and individuality. Whether it's a product description or a social media post, weave in the "why" behind the brand.
• •Tell a Story: Frame products not just as items for sale, but as pieces with a history. Use evocative language that hints at the garment's past and invites the customer to continue its story.
• •Maintain an Approachable Tone: Keep the language friendly, passionate, and direct. Ask questions on social media to encourage engagement and make the community feel seen and heard.
• •Emphasize Quality and Curation: Use words like "handpicked," "carefully selected," "authentic," and "quality" to build trust and reinforce the idea that these are not just random thrift finds, but a curated collection.
• •Be Consistent Across All Channels: Ensure that the tone, values, and key messages are the same on the website, Instagram, Facebook, and any in-person interactions. This consistency builds a strong and recognizable brand identity.

Social Perception

Positive, seen as a trustworthy source for high-quality, authentic vintage clothing, deeply committed to promoting sustainable fashion, and perceived as a dedicated, passionate, curated, stylish, and reliable option for timeless, second-hand apparel.

Copy Examples

• •New drop, timeless stories. Our latest collection is now live, filled with handpicked vintage pieces that were made to last. From classic Levi's to cozy knits, find something that feels like you. Shop sustainably, wear proudly. Link in bio. #PineVintage #SlowFashion #CircularEconomy
• •Wear the change. At Pine Vintage, every garment has a past and a future. We curate timeless vintage clothing to offer a stylish alternative to fast fashion. Find your unique piece today.
• •More than a jacket, it's a piece of history. This genuine 80s leather jacket has been carefully selected for its timeless cut and incredible quality. With a story in every fade and crease, it's ready for its next chapter with you. A true one-of-a-kind find.
• •Tired of trends that don't last? Discover Pine Vintage. We source premium vintage clothing from brands you love, so you can build a wardrobe that's both stylish and sustainable. Worldwide shipping available. Explore the collection at pinevintage.com.
• •For the love of vintage | New arrivals inside. This week, we've unearthed some incredible gems. Each piece in our new drop is a testament to quality craftsmanship and enduring style. By choosing vintage, you're not just getting a unique item—you're joining a movement. Thank you for being a part of the Pine Vintage community.