Brand Tone

Friendly & Approachable, Informative & Helpful, Passionate & Enthusiastic, Down-to-Earth & Practical, Community-Oriented

Brand Values

• •Affordability/Value
• •Quality
• •Customer Success & Support
• •Integrity & Transparency
• •Sustainability & Natural Gardening
• •Community
• •Tradition & Family
• •Simplicity

Best Practices

• •Speak Like a Helpful Neighbor: Use warm, inviting language. Avoid overly technical jargon unless explaining something specific where it's necessary (and then, explain it simply). Imagine you're chatting with a fellow gardener over the fence.
• •Emphasize Value and Practicality: Highlight how Pinetree helps customers save money and get the right amount of seeds for their needs. Focus on the practical benefits of their products and advice.
• •Share the Passion: Let genuine enthusiasm for gardening shine through. Use descriptive language that evokes the joy of planting, growing, and harvesting.
• •Be Authentic and Transparent: Reflect the company's family-owned roots and commitment to non-GMO and sustainable practices. Be honest and straightforward in all communications.
• •Foster Community: Encourage interaction, ask questions, and create a sense of belonging. Position the brand as a partner in the customer's gardening journey.

Social Perception

Trusted & Reliable, Affordable Choice for Home Gardeners, Good Quality & Selection, Helpful & Friendly Service, Ethical & Responsible, A Real Company with a Personal Touch

Copy Examples

• •Headline: Your Garden Dreams Start Here, Affordably. Body: At Pinetree Garden Seeds, we believe everyone deserves the joy of a thriving garden. That's why we've been offering top-quality seeds in friendly, home-gardener-sized packets since 1979. Dig in and discover your next favorite variety! Call to Action: Explore Our Seeds!
• •Headline: Real Seeds, Real Value, Real Maine Goodness. Body: From our family farm in Maine to your backyard, Pinetree brings you non-GMO, heirloom, and organic seeds selected for success. Get trusted quality and down-to-earth prices. Let's grow something amazing together! Call to Action: Shop Superseeds.com Today!
• •Headline: Got Gardening Questions? We’ve Got Answers (and Seeds!). Body: New to gardening or an old pro? Our friendly team and community are here to help! Find helpful tips on our blog and join 'Rooted: Pinetree Garden Chat' on Facebook. Plus, discover over 1300 seed varieties perfect for your plot. Call to Action: Join Our Community & Get Growing!
• •Headline: Small Packets, Big Possibilities. Body: Why buy more seeds than you need? Pinetree Garden Seeds offers smaller packets at sensible prices, so you can explore a wonderful variety of vegetables, flowers, and herbs without breaking the bank. It's the thrifty way to a bountiful garden! Call to Action: Find Your Perfect Packet!
• •Headline: Cultivating Joy, Naturally. Body: Share the simple pleasure of growing with Pinetree. We're passionate about providing seeds that nourish your family and the planet—always non-GMO and with a growing selection of organics and heirlooms. Happy planting from our Maine farmhouse to yours! Call to Action: Discover a World of Flavor!