Brand Tone

friendly, approachable, motivational, and slightly quirky/playful

Brand Values

• •Realistic Motivation
• •Inclusivity
• •Authenticity
• •Positivity & Enjoyment
• •Empowerment
• •Community

Best Practices

• •Create a "Voice and Tone" Guide: Document the key characteristics of the Pineapplebrat voice (e.g., friendly, quirky, use of specific phrases like "get gooder," "all the good stuff," "Howdy!"). Share this with anyone creating content.
• •Stay True to Alice's Persona: Since the brand is an extension of Alice Klomp, ensure the copy reflects her established communication style – relatable, a bit self-deprecating at times, but always encouraging.
• •Emphasize "Realistic Motivation": Avoid overly aggressive or shaming language. Focus on progress, not perfection, and acknowledge that everyone's journey is different.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and approachable tone. Use emojis where appropriate to add personality (like the 🍍). Encourage user-generated content and highlight community successes.
• •Review and Refine: Regularly review all marketing copy across different platforms (website, social media, emails) to ensure it aligns with the defined tone. Get feedback and make adjustments as the brand evolves, ensuring it remains consistent with its core values.

Social Perception

largely positive, driven by Alice Klomp's significant and engaged following, though it is not without criticism.

Copy Examples

• •Instagram Post (New Leggings Launch): "Warning: May cause extreme comfort and an unstoppable urge to 'get gooder.' 😉 Our new CloudSoft leggings are here to make your workouts (and lounge days) feel like a dream. Snag yours before they float away! #Pineapplebrat #GetGooder #NewCollection"
• •Email Subject Line (Workout App Promotion): "Your Couch Called... It Said You Need a New Workout Buddy! (It's Us!)"
• •Website Banner (General): "Life's too short for boring workouts & stiff leggings. Pineapplebrat: All the good stuff for your fitness journey. Let's do this! 💪🍍"
• •TikTok Video Caption (Relatable Fitness Moment): "That feeling when you *finally* nail that exercise vs. how you started. 😂 We’ve all been there! Keep going, keep growing, and let's get gooder, together! #Pineapplebrat #FitnessJourney #RealTalk #WorkoutMotivation"
• •Product Description Snippet (Fitness Planner): "Plan your gains, your meals, your 'me-time,' and maybe even world domination (hey, we dream big too!). This planner isn't just about reps and sets; it's about making your well-being a priority, one fun, pineapple-doodled page at a time. #OrganizedBrat"