Tono de Marca

Whimsical, Personal, and Heartfelt. It avoids corporate jargon in favor of language that is creative, warm, and story-driven. Words like "wonderland," "love," "story," "treasure," and "unique" are frequently used. The communication feels like it's coming directly from the creators, fostering a close connection with the audience.

Valores de Marca

• •Craftsmanship and Quality
• •Personalization and Storytelling
• •Creativity and Imagination
• •Customer-Centricity
• •Authenticity

Mejores Prácticas

• •Always Lead with Story: Frame every product and post around the narrative. Instead of saying "Buy our new cat charm," say "For our fellow cat lovers, a charm to keep your best friend close to your heart."
• •Use "Handmade" and "Crafted with Love": Consistently reinforce the brand's primary value proposition. These phrases build trust and justify the premium quality and price of the products.
• •Speak from a Personal "We": Write copy as if it's coming directly from the founders, Daan and Zarina. Using "we" and "our" (e.g., "From our workshop to you") makes the brand feel personal and approachable.
• •Embrace Whimsical Language: Use evocative and imaginative words that align with the collection themes. Words like "treasure," "wonder," "magic," "adventure," and "universe" will maintain the brand's unique tone.
• •Highlight the Value Proposition in Every Offer: When promoting a product, always include the key benefits that set the brand apart: "Handmade in the Netherlands," "Includes a free chain," and "Free shipping in luxury packaging." This reinforces value beyond just the product itself.

Percepción Social

The public perception of Pinchme Charms appears to be that of a high-quality artisan brand. Customers are drawn to the unique and meaningful designs that aren't available in mass-market stores. The direct interaction with the creators on social media and the offer for custom work cultivate a loyal community that values the personal touch and artistry behind the products. The brand is seen as a source for special, heartfelt gifts and personal keepsakes.

Ejemplos de Copy

• •Go on an adventure without leaving home. 🐘 Our handmade Safari charms are crafted with love to carry your wildest memories. What story will your charm tell? #PinchmeCharms #HandmadeJewelry #SafariAdventure
• •More than just jewelry, it's a piece of your story. ✨ At Pinchme Charms, we handcraft each piece in the Netherlands to capture your unique passions and memories. Discover our collections and get a free chain of your choice. #MadeWithLove #PersonalizedJewelry
• •From a simple sketch to a silver treasure. ✨ Watch how we bring our 'Piece of the Universe' charm to life. Every piece is handmade with love, just for you. #HandmadeProcess #ArtisanJewelry #PinchmeCharms
• •Give a gift that tells their story. Our handmade charms are crafted with love and shipped in luxury packaging, ready to be treasured forever. Find the perfect charm for your loved one. #GiftAStory #Pinchme
• •Hello, dreamer! ✨ Step into our 'Underwater Wonders' collection. 🐚🐋 Each charm is a tiny, handcrafted treasure from the deep, designed to hold your ocean memories. Dive in and discover your new favorite piece.