Brand Tone

Creative and Playful, Caring and Responsible, Design-Conscious and Modern

Brand Values

• •Safety First
• •Creativity and Self-Expression
• •Quality and Durability
• •Entrepreneurial Spirit

Best Practices

• •Lead with Style, Follow with Safety: Always open with the fun, creative, and design-oriented aspect of the product before reinforcing the serious safety benefit. This honors the brand's unique market position.
• •Use a Parent-to-Parent Voice: Write with an authentic, relatable voice. Use "we" and "you" to create a sense of shared community and understanding of parental concerns and desires. Frame the product as a solution you discovered and want to share.
• •Keep it Playful and Punchy: Use creative wordplay (e.g., "Shine on," "Rawr-some") and a modern, slightly edgy tone that aligns with the "pimp my kid" name, but avoid slang that could quickly become dated.
• •Emphasize "And," Not "Or": The core message is that customers don't have to choose between safety *or* style. The copy should consistently use language that highlights this combination (e.g., "Safety *and* Style," "Visible *and* Cool," "Protective *and* Personal").
• •Let the Visuals and Copy Work Together: Ensure that the copy always complements the clean, modern aesthetic of the brand's photography. The text should be as crisp and well-designed as the products themselves. On social media, encourage user-generated content to authentically showcase the products in use.

Social Perception

Pimpmykid.no is perceived as a trustworthy, innovative, and premium brand in the child safety market, serving as the cool and stylish alternative to generic reflectors. It successfully bridges the gap between a necessary safety product and a desirable fashion accessory, making customers happy with smart purchases.

Copy Examples

• •Rawr-some visibility! 🦖 Let them rule the playground and the pavement, day and night. Our reflective iron-on transfers make safety a style statement. #PimpMyKid #SafetyWithStyle
• •Boring reflectors are history. From sleepy sloths to shooting stars, give their gear a personality boost that keeps them safe. Pimpmykid.no offers design-forward reflective accessories for the whole family. High quality, easy to apply, and seriously visible. Shop the collection now!
• •The Stroller Tag That Shines. Add a touch of personality and a whole lot of safety to your stroller. This elegant, highly reflective tag ensures you're seen during evening walks and on gloomy days. Made from durable, weather-resistant material, it’s the small detail that makes a big difference. Safety, but make it fashion.
• •Be Seen. Be You. The coolest reflectors on the planet.
• •Don't let them fade into the dark ✨ New designs are here!