Tono de Marca

Empowering, energetic, inclusive, positive, motivational, encouraging, friendly, and approachable.

Valores de Marca

• •Inclusivity
• •Empowerment
• •Holistic Wellness
• •Community
• •Passion and Fun

Mejores Prácticas

• •Maintain an Empowering and Positive Tone: Always use language that is uplifting, encouraging, and celebratory. Avoid any messaging that could be perceived as shaming or exclusive.
• •Emphasize Inclusivity: Consistently communicate that Pi Movement Method is for everyone, regardless of their fitness level, body type, or age. Use phrases like "all are welcome," "for every body," and "meet your body where it's at."
• •Highlight the "Why" Behind the "What": Don't just describe the exercises; explain the benefits for both the body and mind. Connect the physical movements to feelings of confidence, strength, and self-acceptance.
• •Use the Founder's Voice: Incorporate Amanda-Marie Quintino's energetic and passionate personality into the copy. Use her signature phrases and maintain a conversational and approachable tone.
• •Foster Community Through Language: Use collective pronouns like "we" and "us" to create a sense of belonging. Encourage interaction and engagement by asking questions and featuring user-generated content.

Percepción Social

Overwhelmingly positive, viewed as a high-quality, effective, and welcoming fitness option. The founder is highly regarded for her expertise, energy, and motivational teaching style. Perceived as a safe and supportive space, particularly for those intimidated by other fitness environments, known for its positive and energetic atmosphere.

Ejemplos de Copy

• •Find your flow and feel the power within. Our MoPi class is all about connecting with your body and celebrating what it can do. Every movement is a step towards a stronger, more confident you. Ready to move with us? #PiMovementMethod #MoveWithPi #EmpoweredMovement
• •Your journey to strength and self-love starts here. Try your first class on us and discover a workout that meets you where you are and takes you where you want to go. All bodies, all levels, all welcome. #PiMovementMethod #Inclusivity #FitnessForAll
• •Hey Movers! Remember that every step, every stretch, and every pulse is progress. This week, let's focus on honoring our bodies and celebrating our strength. You've got this. See you on the mat! #MoveWithPi #Motivation #Community
• •Tired of workouts that feel like a punishment? At Pi Movement Method, we believe fitness should be fun and empowering. Join our community of amazing women and discover a new way to move that will leave you feeling strong, energized, and inspired. Learn more and book your first class today! #PiMovement #FemaleFitness #TorontoFitness
• •Wear your power. Our signature Pi Cropped Tee is more than just activewear; it's a reminder of your strength and resilience. Soft, comfortable, and designed to move with you, it's the perfect top for your next class or for owning your day. #PiEssentials #FitnessApparel #Empowerment