Brand Tone

Professional, Caring, Expert, Informative, Approachable, and Results-Oriented

Brand Values

• •Excellence in Care
• •Patient-Centered Approach
• •Trust and Integrity
• •Innovation and Advancement
• •Community Engagement
• •Empowerment and Education
• •Supportive Work Environment

Best Practices

• •Develop a Brand Voice Guide: Document the identified tones (Professional, Caring, Expert, Informative, Approachable, Results-Oriented) and provide examples of "do's and don'ts" for language, sentence structure, and common phrases. This ensures anyone creating content understands the desired voice.
• •Prioritize Patient-Centric Language: Always frame communication around the patient's needs, concerns, and goals. Use "you" and "your" frequently. Focus on benefits and solutions rather than just listing services or technical jargon. Emphasize empathy and understanding (e.g., "We understand dealing with acne can be frustrating," "Achieve the aesthetic goals you desire").
• •Balance Expertise with Accessibility: While highlighting board certifications, advanced technology, and medical expertise, avoid overly technical language that could alienate patients. Explain complex terms simply. The tone should be knowledgeable but also warm and easy to understand.
• •Maintain a Positive and Empowering Outlook: Focus on positive outcomes, solutions, and the journey to healthier or more aesthetically pleasing skin. Use encouraging and supportive language that inspires confidence in the practice and its ability to help (e.g., "inspire and empower our patients").
• •Ensure Consistency Across All Platforms: The tone used on the website, social media, email newsletters (like "The SKINny"), and even in-office materials should be harmonious. Regularly review content across different channels to check for consistency in messaging and voice. Appoint a brand steward or small team to oversee this.

Social Perception

Pima Dermatology is widely perceived as a reputable, high-quality, and trusted dermatology practice in the Tucson area. Patients generally report high levels of satisfaction, frequently praising the knowledgeable and caring medical staff, the effectiveness of treatments, and the professionalism of the practice. They are seen as experts in both medical dermatology (especially skin cancer treatment) and cosmetic procedures. The practice is viewed as having a long-standing, positive presence in the community. The online shop is perceived as a convenient way to access dermatologist-recommended, authentic skincare products.

Copy Examples

• •Headline (General): "Your Health, Our Expertise. Radiant Skin for Life at Pima Dermatology." Body: "For over 30 years, Pima Dermatology has combined advanced dermatological science with a genuinely caring approach. Our board-certified experts are dedicated to your skin's health and beauty, offering personalized treatments from essential medical care to transformative cosmetic solutions. Trust Tucson's leading dermatologists to help you achieve and maintain the healthy, vibrant skin you deserve. Schedule your consultation today."
• •Headline (Cosmetic Service - e.g., Laser Rejuvenation): "Rediscover Your Glow. Advanced Laser Rejuvenation, Expertly Delivered." Body: "Unveil smoother, clearer, more youthful-looking skin with Pima Dermatology's state-of-the-art laser treatments. Our experienced specialists customize every procedure to your unique skin goals, safely and effectively addressing concerns from sun damage to fine lines. It's more than a treatment; it's your journey to renewed confidence, guided by compassionate experts. Learn how we can illuminate your natural beauty."
• •Headline (Medical Service - e.g., Skin Cancer Screening): "Proactive Protection, Peace of Mind. Your Skin Cancer Screening Experts." Body: "At Pima Dermatology, your skin's long-term health is our foremost priority. Our highly skilled dermatologists utilize the latest diagnostic tools for comprehensive skin cancer screenings and offer advanced treatments, including specialized Mohs surgery. Early detection is key—partner with us for expert care and unwavering support in safeguarding your skin. Book your vital screening with our trusted team."
• •Headline (Online Shop Product): "Expertly Chosen, Clinically Proven. Medical-Grade Skincare at Your Fingertips." Body: "Elevate your daily routine with skincare hand-selected by the dermatologists at Pima Dermatology. Our online store features only authentic, clinically backed products to target your specific concerns and enhance your skin's vitality. From powerful serums to protective sunscreens, find everything you need for optimal skin health, delivered with our professional endorsement. Shop now for a complexion you'll love."
• •Headline (Community/Trust Building): "Decades of Dedication to Tucson's Skin Health." Body: "Pima Dermatology: More than just a clinic, we're a committed part of the Tucson community. For generations, we've provided exceptional dermatological care, building relationships based on trust and outstanding results. Our award-winning team is here for your family's every skin need, from pediatric to adult care, ensuring a lifetime of healthy skin. Experience the Pima Dermatology difference."