Brand Tone

Elegant & Artistic, Authentic & Traditional, Personal & Passionate, Trustworthy & Customer-Oriented, Celebratory & Sentimental

Brand Values

• •Craftsmanship & Artistry
• •Quality
• •Ethical Sourcing
• •Customer Satisfaction
• •Heritage & Tradition
• •Meaning & Storytelling
• •Accessibility

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the narrative of Jaipur's artistry, skilled artisans, and the family tradition. Use words like handcrafted, artisanal, heritage, meticulously designed.
• •Highlight Ethical Sourcing and Quality Materials: Regularly mention the use of ethically sourced gemstones and 925 sterling silver to build trust and appeal to conscious consumers.
• •Use Evocative and Sentimental Language: Connect jewelry to emotions, stories, and special moments. Use phrases like tells a story, resonates with meaning, celebrate your moments, timeless elegance.
• •Maintain a Warm and Personal Voice: Even while being elegant, infuse warmth. Address the customer directly where appropriate, and let the passion for the craft shine through. Reflect the personal touch mentioned in reviews.
• •Be Authentic and Transparent: Ensure that the language used aligns with the actual product and service. If customization is offered, make it clear. If shipping takes a certain time from India, be upfront. This builds on the trust already established.

Social Perception

Positive Reputation, Trust & Reliability, Value for Money, Authenticity, Gift-Worthy

Copy Examples

• •Headline: Wear Your Story. Discover Handcrafted Gemstone Jewelry from the Heart of Jaipur. Body: At Pilwals, each piece is more than an accessory; it's a whisper of tradition, a sparkle of artistry, meticulously crafted by artisans who pour generations of passion into every detail. Ethically sourced, beautifully designed.
• •Instagram Caption (with a product image): Let the vibrant hues of ethically sourced [Gemstone Name] illuminate your unique style. Handcrafted with love in 925 sterling silver, this [Product Type] isn't just jewelry, it's a piece of art waiting to become part of your story. ✨ #Pilwals #HandmadeJewelry #GemstoneMagic #EthicalLuxury #JaipurCrafts
• •Product Description Snippet (for an engagement ring): Seal your promise with timeless elegance. This exquisite [Gemstone Name] engagement ring, handcrafted in our Jaipur studio, embodies generations of artistry and a commitment to quality. Let its unique sparkle symbolize your forever.
• •Email Subject Line: A Touch of Jaipur's Artistry, Just For You | New Arrivals at Pilwals Email Body Intro: Dear [Customer Name], experience the allure of authentic gemstone jewelry, where every piece tells a story of passion and heritage...
• •Website Banner Text: Generations of Craftsmanship. Ethically Sourced Gemstones. Jewelry That Resonates. Explore Pilwals.