Brand Tone

approachable, warm, and authentic

Brand Values

• •Quality Craftsmanship
• •Affordability
• •Empowerment
• •Authenticity & Passion
• •Customer Focus

Best Practices

• •Tell Your Story Consistently: Regularly weave in elements of Neha's journey, the brand's origins from upcycled sarees, and the empowerment of women artisans. This reinforces authenticity and warmth.
• •Use "We" and "You" Actively: Employ a conversational style. "We" refers to the Pilovilo team (even if small), fostering a personal connection, and "You" directly addresses the customer, making them feel seen and valued.
• •Highlight the "Handmade" and "High-Quality" Aspects: Emphasize the care, quality materials (like silk, brocade, cotton), and craftsmanship that go into each product, justifying the value beyond just aesthetics.
• •Focus on Benefits and Feelings: Instead of just listing product features (e.g., "silk cushion cover"), describe the benefit or feeling it brings (e.g., "Add a touch of luxurious comfort and vibrant color to your living room with our handcrafted silk cushion covers").
• •Maintain a Positive and Inspiring Voice: Use uplifting language that speaks to creating a beautiful, comfortable, and happy home environment. Reflect the passion that initiated the brand.

Social Perception

Customers generally perceive Pilovilo as a provider of beautiful, well-made home decor items, particularly cushion covers, at reasonable prices. The brand is seen as offering ethnic and traditional designs, as well as contemporary options. The story of a home-based, bootstrapped business that empowers women likely resonates positively with customers who value ethical and small-scale enterprises. There's an appreciation for the quality of materials like silk and brocade.

Copy Examples

• •Headline: Crafted with Care, Designed for Your Comfort. Body: Discover the story behind every stitch. Our home decor, from vibrant cushion covers to elegant table runners, is made with love by talented women artisans. Bring warmth and unique style into your home with Pilovilo.
• •Headline: From Our Home to Yours: Beautiful Decor, Honestly Priced. Body: We believe everyone deserves a beautiful home without breaking the bank. Pilovilo offers high-quality, handcrafted pieces inspired by tradition and designed for modern living. Experience the difference passion makes.
• •Headline: More Than Just Decor: It's a Touch of Art, a Dash of Love. Body: Each Pilovilo creation, born from a love of rich fabrics and intricate designs, is here to add that special something to your space. Find the perfect piece that tells your home's story.
• •Headline: Refresh Your Space with Colors & Textures That Inspire. Body: Tired of the same old look? Our collection of cushion covers, bedsheets, and table linen is designed to bring new life and personality to any room. Ethically made, beautifully designed – that's the Pilovilo promise.
• •Headline: Supporting Artisans, Beautifying Homes. Body: When you choose Pilovilo, you're not just getting a stunning piece of home decor; you're supporting a community of women artisans. Feel good about the beauty you bring into your home.