Brand Tone

Caring and Supportive, Problem/Solution Oriented, Reassuring and Trustworthy, Informative and Direct

Brand Values

• •Comfort
• •Support & Well-being
• •Quality
• •Customer Satisfaction
• •Accessibility/Practicality

Best Practices

• •Focus on Benefits, Not Just Features: While mentioning 'memory foam' is good, emphasize what it does for the customer – 'cradles your neck for pressure relief,' 'adapts to your unique shape for personalized comfort.'
• •Incorporate Customer Language and Testimonials Authentically: Use phrases and concerns that real customers express (as seen in testimonials) to make your copy more relatable and trustworthy.
• •Maintain a consistent caring and supportive tone throughout all communications.
• •Clearly address pain points and position products as effective solutions.
• •Highlight customer satisfaction through testimonials and emphasize secure transactions.

Social Perception

Positive regarding product effectiveness and comfort. Perceived as a convenient online retailer with fast delivery and secure packaging.

Copy Examples

• •Shop now for a better night's rest!
• •Sleep soundly, mama.
• •Wake up feeling aligned and ready for the day!
• •Invest in your well-being, one comfortable night at a time.
• •With secure online payments and 5-star customer service, getting a better night's sleep has never been easier.