Brand Tone

Authentic & Passionate, Nurturing & Caring, Educational & Informative, Elegant & Premium, Proudly Filipino

Brand Values

• •Sustainability
• •Community Empowerment
• •Natural & Clean Beauty
• •Heritage & Authenticity
• •Efficacy & Quality
• •Integrity & Transparency

Best Practices

• •Always Circle Back to the Core Story: Weave in elements of the brand's origin, the founders' mission, the unique Pili and Elemi oils, and the connection to Filipino heritage and community. This reinforces authenticity.
• •Emphasize "Chosen" and "Nurtured": Use language that reflects care, ethical choices, and the special nature of the ingredients and sourcing (e.g., "chosen harvest," "hand-pressed," "sustainably sourced," "community-cultivated").
• •Balance Efficacy with Emotion: Highlight the proven benefits of the products (hydration, anti-aging, radiance) while also connecting with the customer on an emotional level through the brand's values of sustainability, community, and natural purity.
• •Maintain an Educational yet Warm Voice: Explain the unique properties of Pili and Elemi oils and the brand's ethical practices in a way that is informative but also approachable, passionate, and caring. Avoid overly technical jargon.
• •Show, Don't Just Tell, Sustainability and Community Impact: Instead of just stating "we are sustainable," describe the actions: "Every purchase supports reforestation in Bicol" or "We partner with local farmers, ensuring fair wages and empowering their communities." This makes the values tangible and credible.

Social Perception

Positive & Respectful, Ethical & Conscious Choice, Innovative & Unique, Trustworthy, Culturally Significant

Copy Examples

• •Headline: Rooted in Richness. Crafted for Radiance. Discover Pili Ani. Body: From the volcanic soil of the Philippines' Bicol region, nurtured by generations, comes the secret to your most luminous skin. Pili Ani blends ancient wisdom with modern science, bringing you the potent, pure gift of Pili and Elemi oils. Ethically sourced, lovingly crafted, and dedicated to the community that inspires us. Experience beauty that gives back. #PiliAni #FilipinoBeauty #SustainableSkincare
• •Headline: More Than Moisture. It's a Movement. Body: Every drop of Pili Ani skincare is a promise – to your skin, to our planet, and to the Filipino farmers who are the heart of our harvest. We believe in beauty that's clean, conscious, and community-driven. Feel the difference of ingredients chosen with care and a mission that truly matters. Join us in celebrating nature's resilience and the power of a chosen harvest. #CleanBeauty #EthicalSourcing #CommunityLove
• •Headline: Unlock the Chosen Harvest. Reveal Your Inner Glow. Body: The Pili Tree, a symbol of strength in the Philippines, gifts us with rare Pili and Elemi oils – nature’s elixirs for vibrant, healthy skin. At Pili Ani, we handcraft these treasures into luxurious skincare that nourishes deeply and revitalizes naturally. Embrace a ritual that’s as authentic as it is effective. Your journey to radiant skin, rooted in heritage, begins here. #NaturalSkincare #PiliOil #ElemiOil #HeritageBeauty
• •Headline: From Our Farms, To Your Face. Pure Potency, Proudly Filipino. Body: Pili Ani isn't just skincare; it's a story of passion, preservation, and the potent power of nature. We partner directly with Filipino farming communities to bring you the unparalleled benefits of Pili and Elemi oils, ensuring every bottle supports sustainable livelihoods and honors our land. Experience the authentic glow of the Philippines. #FarmToSkin #ProudlyFilipino #SustainableLuxury
• •Headline: The Secret's Out: Nature’s Most Resilient Ingredients for Your Skin. Body: Thriving in the face of typhoons, the Pili Tree yields oils renowned for their incredible moisturizing and firming properties. Pili Ani harnesses this natural resilience to create skincare that protects, renews, and deeply hydrates. Discover the transformative power of Pili and Elemi oils and let your skin feel the nurturing touch of the Philippines. #ResilientSkin #BotanicalBeauty #PiliAniMagic