Brand Tone

Supportive, Empowering, Feminine, Stylish, Understanding, Relatable

Brand Values

• •Self-Care & Wellbeing
• •Comfort & Quality
• •Femininity & Style
• •Versatility
• •Community & Support
• •Balance

Best Practices

• •Use inclusive language that resonates with women of diverse backgrounds and body types.
• •Highlight the comfort and functionality of the activewear, emphasizing how it supports an active lifestyle.
• •Incorporate testimonials and social proof to build trust and credibility.
• •Create a sense of community by encouraging interaction and sharing of experiences among customers.
• •Emphasize the brand's commitment to quality and sustainability.

Social Perception

The brand is generally perceived positively due to high customer satisfaction with product quality, comfort, and style. The concept of a 'Pilates Mom' resonates with a lifestyle of health, wellness, and self-care. However, trust needs to be built due to the website's recent establishment.

Copy Examples

• •"Feel confident and supported in our new collection. Designed by women, for women."
• •"Embrace self-care with our comfortable and stylish activewear. Perfect for Pilates, yoga, or just a day of feeling good."
• •"You deserve to feel strong and beautiful. Our activewear is designed to move with you, no matter what your day brings."
• •"Join our community of empowered women! Share your self-care journey with #PilatesMom."
• •"Find your balance with our versatile activewear. From workout to weekend, we've got you covered."