Brand Tone

Supportive & Encouraging, Community-Focused & Friendly, Expert & Passionate, Accessible & Welcoming

Brand Values

• •Community
• •Quality
• •Customer Satisfaction & Superior Service
• •Accessibility & Affordability
• •Passion for Pilates
• •Education & Empowerment
• •Integrity & Trust

Best Practices

• •Always Lead with Community and Support: Frame messages around helping, guiding, and connecting. Use inclusive language ("we," "us," "together") to foster a sense of belonging.
• •Balance Passion with Expertise: Convey genuine enthusiasm for Pilates ("celebrate," "joy," "passion") while also providing clear, knowledgeable information about products and practices, reinforcing trust and authority.
• •Prioritize Clarity and Accessibility: Avoid overly technical jargon where possible. Explain benefits clearly. Ensure the language is welcoming to both seasoned practitioners and beginners.
• •Maintain an Encouraging and Positive Voice: Focus on the positive impact of Pilates and the support the brand offers. Use uplifting words and a hopeful perspective, even when addressing challenges (like choosing equipment).
• •Be Authentic and Relatable: Share real insights (like the founder's comments on trends) and customer experiences (if available and with permission). Let the genuine passion of the founders and the team shine through. Avoid overly corporate or impersonal language.

Social Perception

Reliable and Trustworthy, A Go-To Source for Quality Equipment, Community-Oriented, Supportive and Knowledgeable, Dedicated to Customer Experience

Copy Examples

• •Headline: Your Home Studio Awaits. Quality Pilates Equipment, Expert Support. Body: At Pilates Matters®, we believe everyone deserves the transformative power of Pilates. Discover top-tier reformers, chairs, and accessories, backed by our passionate team, ready to guide you every step of the way. Let's build your dream practice, together. #PilatesMatters #HomePilates #PilatesCommunity
• •Headline: More Than Movement. It's a Community. Body: Join the Pilates Matters® family! We're not just about selling the best Pilates gear; we're about connecting enthusiasts, sharing knowledge, and celebrating every milestone on your wellness journey. Follow us and be part of something bigger. #PilatesLove #StrongerTogether #PilatesJourney
• •Headline: Feel the Difference Quality Makes. Body: Why choose Pilates Matters®? Because quality and durability are at the heart of everything we offer. We meticulously select equipment from world-class brands so you can invest in your health with confidence. Experience the best, achieve your best. #PremiumPilates #InvestInYourself #PilatesEquipment
• •Headline: Questions About Your Pilates Setup? We're Here! Body: Choosing the right Pilates equipment can be overwhelming, but you're not alone. Our friendly experts are available 7 days a week to offer personalized advice, ensuring you find the perfect fit for your space and goals. Your Pilates passion is our priority. Contact us today! #PilatesSupport #ExpertAdvice #YourPilatesPartner
• •Headline: Unlock Your Potential. Empower Your Practice. Body: Pilates Matters® is dedicated to fueling your passion and empowering your journey to a healthier, stronger you. With our curated equipment selection and supportive resources, discover the joy and full-body benefits of Pilates. It’s time to thrive. #EmpoweredByPilates #PilatesForLife #WellnessGoals