Brand Tone

Welcoming & Inclusive, Community-Focused, Instructional & Effective, Inspiring & Empowering, Authentic & Grounded

Brand Values

• •Community
• •Quality Instruction
• •Inclusivity & Welcome
• •Mindful Movement & Wellbeing
• •Authenticity

Best Practices

• •Emphasize "Community" and "Local": Consistently use words that reflect the studio's neighborhood feel (e.g., "your local studio," "Leucadia community," "neighborhood," "connect").
• •Maintain a Welcoming and Encouraging Voice: Language should be supportive, inclusive, and avoid jargon that might intimidate beginners. Phrases like "every body welcome," "no experience necessary for our foundational classes," and "your pace, your practice" can be used.
• •Highlight Quality and Intentionality: Reinforce the expertise of instructors and the thoughtful design of classes (e.g., "intentional programming," "expert instruction," "mindful movement," "effective techniques").
• •Be Authentic and Relatable: Share genuine stories (perhaps from the founder or clients, with permission), and maintain a down-to-earth, friendly tone that reflects Samantha Holmen's vision. Avoid overly corporate or impersonal language.
• •Focus on the "Why" and Benefits (Not Just the "What"): Go beyond just describing classes. Talk about how Pilates makes people *feel* – stronger, more connected, empowered, a sense of belonging, relief from intimidation. Frame copy around the positive impact on clients' lives.

Social Perception

Positive & Appreciated, Community-Oriented, Needed & Valued, Focused on "Real" Pilates

Copy Examples

• •Instagram Post (Image: Sunlit studio interior with a welcoming vibe): Find your strength, connect with your breath, and become part of a community that moves together. At Pilates Leucadia, it’s more than a workout; it’s your space to grow. ✨ New to Pilates? Our Reformer I classes are the perfect introduction! Link in bio for intro offers. #PilatesLeucadia #LeucadiaLocal #MindfulMovement #ReformerPilates #Encinitas
• •Website Homepage Snippet: Welcome to Pilates Leucadia – your neighborhood reformer studio where intentional movement meets exceptional instruction. We believe in a welcoming, ego-free space for every body to discover the power of Pilates. Feel the difference community makes.
• •Email Newsletter Subject Line: Feel Stronger, More Connected: Your Mid-Week Pilates Invite ✨
• •Local Ad Copy (e.g., for a local magazine or community bulletin): Discover Pilates in the heart of Leucadia. Real instruction, a welcoming community, and a space to truly connect with your body. Join us at Pilates Leucadia – just a few blocks from home. New client specials available! Visit pilatesleucadia.com.
• •Instagram Story (Series of short video clips: instructor cueing, clients smiling, exterior shot of studio): *Clip 1 (Text overlay):* Your local Pilates haven. *Clip 2 (Text overlay):* Expert guidance, real results. *Clip 3 (Text overlay):* Join our Leucadia family! *Clip 4 (Sticker):* Poll: Ready to try a class? (Yes! / Tell me more)