Brand Tone

Unique, artisan, possibly with a hint of Japanese or Taiwanese influence.

Brand Values

• •Craftsmanship
• •Uniqueness
• •Cultural appreciation (Taiwanese/Japanese)
• •Quality
• •Authenticity

Best Practices

• •Research the specific target audience to tailor content effectively.
• •Clearly differentiate the brand from generic search results related to "picnic".
• •Showcase the unique products or services, highlighting their origin and style.
• •Maintain a consistent brand voice across all platforms, including website, social media, and product listings.
• •Engage with the audience through relevant and engaging content to build a strong brand identity.

Social Perception

A brand that is unique, artisan-focused, and possibly associated with Japanese/Taiwanese aesthetics or products.

Copy Examples

• •Discover handcrafted treasures from Taiwan, available only at Pikunikku.
• •Experience the charm of Pikunikku, where every item tells a story.
• •Bringing a touch of Taiwanese artistry to your everyday life.
• •Pikunikku: Curated collections inspired by the beauty of Taiwan.
• •Elevate your space with unique finds from Pikunikku, crafted with care.