Brand Tone

Warm and Friendly, Whimsical and Joyful, Passionate and Sincere, Helpful and Customer-Oriented

Brand Values

• •Craftsmanship and Quality
• •Personalization and Uniqueness
• •Joy and Inspiration
• •Eco-Friendliness and Sustainability
• •Family and Belonging
• •Functionality and Design

Best Practices

• •Embrace Storytelling: Share the "why" behind the brand – the founder's inspiration, the Latvian craftsmanship, the joy of creating. This resonates with the "Passionate and Sincere" tone.
• •Use Warm and Evocative Language: Incorporate words that convey coziness, joy, dreams, magic, and inspiration. Focus on the emotional benefit the products bring, not just their features.
• •Highlight Quality and Craftsmanship: Consistently mention the handmade nature, natural materials (birch wood), and attention to detail to reinforce the "Quality" value.
• •Speak Directly to the Audience's Needs and Aspirations: Address parents looking for safe, beautiful items for their children, or individuals seeking unique, personalized decor that reflects their personality and inspires them.
• •Maintain a Positive and Helpful Demeanor: Whether in product descriptions, social media captions, or customer service interactions, ensure the communication is friendly, approachable, and eager to assist, reflecting the brand's customer-oriented nature.

Social Perception

Highly Positive, Trusted, Associated with Special Moments, Latvian-Made Pride

Copy Examples

• •Headline: Illuminate Your Little One's Dreams. Body: Handcrafted with love in Latvia, our PIKU night lights bring a soft, warm glow to any nursery. Made from natural birch wood and child-safe paints, they're more than just a light; they're a sprinkle of magic for a peaceful night's sleep. Call to Action: Discover the perfect dream light.
• •Headline: Spell Out Your Joy. ✨ Body: From welcoming a new baby to celebrating a special day, our custom light letters add a personal touch that shines. Crafted with passion and designed to inspire, let PIKU Lights tell your story in the most beautiful way. Call to Action: Create Your Custom Light Today!
• •Headline: The Art of Cozy: Handmade Wooden Decor. Body: We believe your home should be a haven of inspiration. Our unique, eco-friendly wooden decor and lights are designed with passion in the heart of the Baltics, bringing warmth, style, and a touch of tradition to your space. Call to Action: Explore Our Collections.
• •Headline: Gifts That Glow From the Heart. Body: Looking for a truly special gift? A PIKU light is a handcrafted token of love, perfect for baby showers, birthdays, or just because. Made with sustainable materials and designed to delight, it’s a gift that keeps on shining. Call to Action: Find a Gift They'll Cherish.
• •Headline: Designed by Our Family, For Yours. Body: It all started with a little nickname and a big dream: to make homes brighter and family moments lighter. Each PIKU light is crafted with the same care and passion we'd want for our own children. Fall in love with quality, design, and the joy of handmade. Call to Action: Welcome to the PIKU World!