Brand Tone

sentimental, heartfelt, and sincere

Brand Values

• •love and commemoration
• •dedication to animals
• •customer service
• •accessibility

Best Practices

• •Tell the Founding Story: Consistently weave the heartfelt story of the brand's inspiration (honoring the founder's mother and her love for animals) into different aspects of communication – website, social media, and product narratives. This creates an emotional connection.
• •Emphasize Love and Companionship: Use language that highlights the emotional bond between pets and their owners. Words like "cherish," "comfort," "joy," "companion," and "family" will resonate with the brand's core values.
• •Maintain Sincerity: Avoid overly salesy or gimmicky language. The tone should remain genuine and reflect the heartfelt origin of the brand. Authenticity will build trust.
• •Focus on Pet Well-being: When describing products, connect features to the benefits for the pet's happiness, comfort, and health, reinforcing the value of caring for animals.
• •Create a Community Feel (if revitalizing social media): Encourage customers to share stories and photos of their pets. Use inclusive language that makes pet owners feel part of a caring community that shares the brand's love for animals.

Social Perception

Due to the limited online engagement and lack of recent activity on social media, it is difficult to gauge broad public or customer perception. The existing social media pages have very few followers and interactions. The primary information available is from the brand itself. There are no readily available external customer reviews or forum discussions to provide a clear view of social perception.

Copy Examples

• •Pikeiros Co: Celebrating a Mother's Love for Animals, One Cherished Pet at a Time.
• •Inspired by a love that knew no bounds, our [Product Name] offers your furry friend the comfort and warmth they deserve. Because every pet is family.
• •Remembering a beautiful soul through the joy of our beloved companions. Pikeiros Co. – dedicated to the love of animals, inspired by a mother's heart. ❤️ #PikeirosCo #PetLove #AnimalCompanions #LegacyOfLove
• •More than just a store, Pikeiros Co. is a promise – a promise to keep a legacy of love for animals alive. Every product is chosen with the care and affection Piky herself would have shown.
• •A Special Treat for Your Furry Family Member, From Pikeiros Co.