Tono de Marca

Helpful, Passionate, and Community-Focused

Valores de Marca

• •Community Identity
• •Accessibility & Affordability
• •Passion for the Sport
• •Quality & Function

Mejores Prácticas

• •Always Lead with Community: Frame every piece of communication from product descriptions to ads around the benefit to the player or the club. Use "we" and "your club" to foster a sense of partnership.
• •Share the Passion: Regularly incorporate language that shows a genuine love for Pickleball. Mention aspects of the game (e.g., "dink," "kitchen," "third shot drop") to demonstrate authentic knowledge and connect with the audience.
• •Keep it Simple and Supportive: The copy should be clear, direct, and helpful. Avoid overly corporate jargon. The tone should feel like a helpful fellow player giving advice, not a salesperson closing a deal.
• •Highlight the "Why," Not Just the "What": Instead of just listing features like "polyester fabric," explain the benefit: "Stay cool and dry during the toughest matches with our moisture-wicking fabric." Wrap benefits in a story or a relatable context.
• •Be Consistent Across All Touchpoints: Ensure the helpful, passionate, and community-focused tone is present everywhere, from the website's FAQ page and contact forms to any potential future marketing materials. Consistency builds trust and makes the brand feel reliable.

Percepción Social

specialized, reliable, and community-integrated supplier

Ejemplos de Copy

• •Spend more time on the court and less time on admin. At Pikcraft, we handle your club's custom apparel orders from start to finish. Let's give your team the look they deserve. #Pickleball #ClubLife #TeamApparel
• •Ready for the dink, the drive, and the win. Our new performance collection is built for every game, offering the comfort and style your passion deserves. Shop now.
• •Welcome to the community! We know that a club's identity is built on passion and pride. Let us help you wear it well. We offer affordable, high-quality custom gear to make your club stand out. Let's get started.
• •From chilly morning matches to post-game celebrations, our classic hoodie has you covered. Soft, durable, and perfect for showcasing your club pride on and off the court. Customize it with your logo and player name!
• •Pikcraft was born from a love of the game. Founded by a player, for the players, we're dedicated to helping Pickleball clubs across the UK build their identity with quality, affordable sportswear. Because every club deserves to look like a team.