Brand Tone

Enthusiastic and Passionate, Friendly and Approachable, Community-Oriented, Playful and Thematic, Informative and Helpful

Brand Values

• •Passion for Collecting
• •Sharing Enthusiasm
• •Providing the Latest Products
• •Product Variety
• •Customer Connection
• •Transparency

Best Practices

• •Embrace the Passion: Always write from the perspective of a genuine fan and collector. Use enthusiastic language and share the excitement for the products and the hobby.
• •Stay Friendly and Informal (Du): Consistently use the informal "you" ("du" in German) across all German-language communications to maintain an approachable and personal connection with the Swiss audience. For English content, maintain a similarly friendly and direct tone.
• •Incorporate Thematic Language: Continue using Pokémon-related puns and playful language (like "Pika-tastic," "Trainer," "Catch 'em all") where appropriate to reinforce the brand identity and make the content more engaging for fans.
• •Focus on Community: Frame messages around shared experiences, the joy of collecting, and being part of the TCG community. Encourage interaction and make customers feel like they are part of the "Pikaversum."
• •Be Informative and Current: While being playful, also ensure that product descriptions, news, and updates are accurate, informative, and highlight the "newest" aspects, as this is a stated value.

Social Perception

Trustworthy (Generally), Niche Specialist, Swiss-Focused, Enthusiast-Run, Awareness of Promotions

Copy Examples

• •🔥 PIKA-POWER UP! 🔥 Get your hands on the LATEST Pokémon TCG releases, straight from Japan to your collection! We're just as hyped as you are to explore these new cards. What amazing pulls are you hoping for? Share your chase cards below! 👇 #Pikaversum #PokemonTCG #NewRelease #SwissCollectors #GottaCatchEmAll
• •Your Next Big Catch Awaits! ⚡ Dive into the Pikaversum Sale and discover pika-tastic deals on booster packs, singles, and more! Don't miss out – these treasures won't last long! Shop now and expand your universe!
• •Hey [Customer Name], Fellow Trainer! 👋 We, Sandra and Jan, started Pikaversum to share our crazy love for Pokémon with YOU! That's why we're always on the hunt for the coolest TCG news and products. Check out what's new this week and let us know what you think!
• •As collectors ourselves, we know the thrill of adding that perfect card to your binder! This [Product Name] is a gem we're incredibly excited to offer. Imagine the epic battles and the envy of your friends! We can't wait for you to experience the joy of unboxing this one. Happy collecting!
• •Pika-greetings, Trainers! 👋 Ready for some electrifying news from the Pokémon TCG world? We've been digging through the latest updates, and trust us, you'll want to sit down for this! Grab your Poké Balls, and let's dive into what's shaking up the Pikaversum!