Brand Tone

Professional, expert-driven, results-oriented, direct, and slightly informal.

Brand Values

• •Efficacy and Performance
• •Quality and Reliability
• •Education and Expertise
• •Customer Support
• •Innovation

Best Practices

• •Highlight scientific evidence and clinical experience in your copy.
• •Focus on the benefits of the products, such as muscle activation, recovery, and pain relief.
• •Maintain a direct and confident tone, emphasizing product quality and benefits.
• •Incorporate informal and approachable language where appropriate to connect with the audience.
• •Reinforce the brand's authority by offering insights, tips, and educational snippets on vibration therapy.

Social Perception

Generally positive, niche and specialized, trustworthy for target audience (athletes, physiotherapists, individuals with muscle pain/recovery needs).

Copy Examples

• •Activa tus músculos y acelera tu recuperación como un PRO (Activate your muscles and accelerate your recovery like a PRO).
• •Motor de alto rendimiento para un efecto analgésico profundo (High-performance motor for a deep analgesic effect).
• •Productos con certificación CE y controles de calidad de la UE (Products with CE certification and EU quality controls).
• •¡La base de carga de la pistola de masaje Apolo ha llegado para quedarse y por ese motivo estamos que la regalamos! (The Apolo massage gun charging base is here to stay and that's why we're giving it away!).
• •Quien nos iba a decir que una pistola de masaje nos daría la vida que tanto buscamos (Who would have told us that a massage gun would give us the life we are looking for so much).