Brand Tone

Practical & Functional, Adventurous & Passionate, Approachable & Helpful, Quality-Conscious & Engineered, Direct & Honest

Brand Values

• •Functionality & Practicality
• •Quality & Durability
• •Customer Focus & Support
• •Adventure & Lifestyle Enablement
• •Transparency
• •UK Design & Manufacturing

Best Practices

• •Focus on the "Why": Always tie copy back to the core benefit for the adventurous, bike-loving VW Transporter owner – more freedom, better adventures, practical solutions.
• •Use Action-Oriented & Evocative Language: Words like "engineered," "robust," "adventure," "hit the road," "explore," "ride," "maximize" align with the brand's practical and adventurous spirit.
• •Maintain Transparency and Honesty: Be upfront about the DIY nature, what's included, and who the products are (and aren't) for. This builds trust and manages expectations.
• •Show, Don't Just Tell (Visually and with Words): Use vivid descriptions that paint a picture of the van life Piggl enables. Accompany with high-quality images and videos of products in use, ideally in outdoor/adventure settings.
• •Keep it Approachable and Human: Reflect the family-run aspect with a helpful, friendly, and supportive tone in all communications, from website copy to social media replies and customer service interactions. Use "we" and "you" to create a direct connection.

Social Perception

Positive, Helpful & Responsive, Niche Specialist, Good Value, Trustworthy

Copy Examples

• •Headline: Max Your Van, Max Your Ride. Piggl: Engineered for Adventure. Body: Stop choosing between your bikes and your bed. Our Piggl BIKE-BED system for VW Transporters lets you securely haul up to 3 bikes *inside* and still converts to a comfy double bed in minutes. Get functional, get out there. Call to Action: Explore the BIKE-BED.
• •Headline: Your VW Transporter. Your Adventure. Our Furniture. Body: Piggl designs and builds robust, flat-pack furniture for your T5-T6.1. Perfect for mountain bikers who need smart, stylish, and ultra-practical solutions to make van life work. Easy to build, ready for anything. Call to Action: Discover the Piggl Range.
• •Headline: Muddy Boots, Secure Bikes, Sound Sleep. That's the Piggl Life. Body: We get it. You want to hit the trails hard, then crash out in comfort. Our UK-engineered campervan systems are built tough for real van life – the one with dirt, bikes, and epic views. Call to Action: See Customer Builds.
• •Headline: Don't Compromise Your Kit-Out. Body: With Piggl's modular campervan furniture, you get precision-engineered quality that's easy to assemble. Our BIKE-BED and KITCHEN units maximize your VW Transporter's space without skimping on durability or style. Call to Action: View Our Products.
• •Headline: Family Run, Adventure Driven. Body: At Piggl, we're passionate about helping you create your ultimate adventure van. As a family business, we're here to help with any questions about our UK-made flat-pack systems for VW Transporters. Call to Action: Get in Touch.