Brand Tone

Playful, Authentic, and Artfully Crafted

Brand Values

• •Handmade Quality & Craftsmanship
• •Modern, Functional Aesthetics
• •Playfulness and Joy in the Everyday
• •Sustainability (in process)
• •Female Empowerment & Small Business
• •Originality and Creative Exploration

Best Practices

• •Embrace the "Handmade Heart": Always let the craftsmanship and the human touch shine through. Use words like "handcrafted," "studio-made," "artisan," but also don't be afraid to mention the "perfect imperfections" that make each piece unique.
• •Inject Personality & Humor (Appropriately): Reflect Sam’s philosophy that "home decor should be fun." Use lighthearted language, witty observations, or share funny behind-the-scenes moments. Avoid overly formal or technical jargon.
• •Tell a Story: Whether it’s the inspiration behind a design, the process of making it, or how it fits into everyday life, storytelling makes the brand more relatable and memorable. Connect with the "why" behind the what.
• •Keep it Authentic & Relatable: Speak like a real person, not a corporation. Share the small team's passion. The brand voice should feel like a friendly, creative individual who loves what they do.
• •Focus on the Feeling: Describe how the products make a space feel or how they enhance daily rituals. Use evocative language that taps into emotions like joy, comfort, and inspiration, rather than just listing features.

Social Perception

Highly Respected for Design, Valued for Handmade Authenticity, Associated with Portland's Creative Scene, Positive Customer Experiences, Engaging and Fun Online Presence

Copy Examples

• •Morning coffee just got a whole lot happier. Our new [Mug Name] isn't just a mug; it's a little piece of Portland-made sunshine, handcrafted to make your sips smoother and your day brighter. Perfectly imperfect, just the way handmade should be.
• •Your plant babies deserve a stylish pad! Meet the [Planter Name] – designed and handmade with love in our studio. It’s got personality, it’s got charm, and it’s ready to make your green friends (and you) smile. Home decor should be fun, after all!
• •Things get a little wonderfully chaotic when creativity strikes! 🌈 Behind every smooth glaze and perfect curve is a whole lot of happy mess, skilled hands, and maybe a few coffee spills. #MadeInPortland #CeramicLife #PigeonToePlay
• •We're not just about clay anymore! Our new home textiles are woven with the same playful spirit and dedication to craft you’ve come to expect from Pigeon Toe. Drape them, snuggle them, love them – they're made to bring a little extra joy and texture to your space.
• •At Pigeon Toe, we believe your home should tell your story, with a wink and a smile. That’s why we pour our hearts (and a healthy dose of fun) into every ceramic piece and textile we design and make right here in Portland. It's not just decor; it's a daily dose of delight.