Brand Tone

Caring and Supportive, Trustworthy and Reliable, Informative and Educational, Gentle and Nurturing

Brand Values

• •Love: A core philosophy, "Only love can beget love," drives their mission to bring joy and happiness to babies and families.
• •Quality and Safety: A primary focus, rooted in Japanese precision, rigorous research, and adherence to high manufacturing standards.
• •Innovation: Commitment to research and development to create products that meet the evolving needs of babies and parents.
• •Trust and Reliability: Building confidence among parents by providing dependable products and excellent customer service.
• •Support for Parenthood: Aiming to be a partner in the parenting journey by offering solutions and understanding the challenges faced by parents, particularly mothers.
• •Accessibility: Striving to make high-quality products available across India.

Best Practices

• •Emphasize Empathy and Understanding: Always write from a place of understanding the joys, challenges, and emotions of parenthood. Use language that resonates with care, support, and reassurance.
• •Prioritize Safety and Quality in Messaging: Consistently highlight the Japanese heritage, research-backed development, and rigorous quality control that make Pigeon products safe and reliable. This builds trust.
• •Use Warm, Gentle, and Nurturing Language: Words like "gentle," "nurturing," "comfort," "cherish," and "love" should be staples in the brand's vocabulary, reflecting the delicate nature of baby care.
• •Be Informative and Helpful, Not Just Promotional: While the goal is to sell products, frame communications as helpful advice, tips, or solutions that genuinely aid parents, reinforcing the brand's supportive role.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of voice in written copy aligns with the brand's visual identity (e.g., soft colors, heartwarming imagery) across all platforms for a cohesive and recognizable brand presence.

Social Perception

Pigeon India is generally perceived as a reputable and trusted brand in the mother and baby care segment in India. It is recognized for its Japanese technology, product quality, and safety, particularly for its feeding bottles and nipples. Customers appreciate the quality and effectiveness of their products. The brand is seen as a significant player in the competitive Indian baby care market. Campaigns like #StandByNursingMoms have likely contributed positively to its image as a supportive brand for mothers.

Copy Examples

• •Headline: Nurturing Every Step, Celebrating Every Smile. Body: At Pigeon India, we understand the beautiful journey of parenthood. Our expertly crafted, gentle baby care products are designed with love and Japanese precision to support your little one's healthy development, so you can cherish every precious moment. Call to Action: Discover the Pigeon care difference.
• •Headline: Trusted by Parents, Loved by Babies. Body: For over 65 years globally, and a decade of manufacturing excellence in India, Pigeon has been dedicated to providing the highest quality and safest solutions for mothers and babies. From feeding essentials to gentle skincare, we're your partner in giving your baby the best start in life. Call to Action: Explore our range of baby-approved products.
• •Headline: Because We Care Like You Do. Body: We know that being a parent is a journey of immense love and constant learning. That's why Pigeon India offers more than just products; we offer support and peace of mind. Our meticulously designed range is backed by research to ensure comfort and safety for your baby. Call to Action: Join the Pigeon family of happy parents.
• •Headline: Gentle on Your Baby, Gentle on Your Mind. Body: Choosing the right products for your baby shouldn't be a worry. Pigeon India’s baby care essentials, from our renowned feeding bottles to our soothing skincare, are made with the utmost care and the highest safety standards, giving you one less thing to think about. Call to Action: Shop our gentle collection today.
• •Headline: Supporting Your Unique Parenting Journey. Body: Every parent and baby is unique. Pigeon India celebrates this individuality by offering a wide range of products tailored to different needs. We’re committed to innovation and quality, ensuring you have the trusted tools to nurture your baby with confidence and love. Call to Action: Find the perfect Pigeon product for your little one.