Brand Tone

Creative, Empowering, Approachable, Fun, Educational, Supportive, Enthusiastic, Passionate, Conscious, Responsible, Community-Oriented, Slightly Playful/Quirky

Brand Values

• •Sustainability & Eco-responsibility
• •Creativity & Self-Expression
• •Craftsmanship & Know-How
• •Accessibility & Inclusivity
• •Quality
• •Joy & Pride in Creation
• •Transparency/Consciousness

Best Practices

• •Emphasize "You" and Empowerment: Use language that puts the customer at the center of the creative process (e.g., "your bag," "create your own," "you design").
• •Always Weave in Sustainability: Naturally integrate terms like "upcycled leather," "eco-responsible," "conscious creation," "reduce waste," ensuring it’s a core part of the message, not an afterthought.
• •Keep it Accessible and Encouraging: Use clear, simple language. Avoid jargon. Reassure potential customers that no prior skills are needed and highlight the supportive workshop environment.
• •Inject Joy and Passion: Let the enthusiasm for craft, creativity, and sustainable fashion shine through. Use positive and vibrant language. Words like "fun," "joy," "pride," "love" can be effective.
• •Maintain a Touch of Uniqueness: While professional, don't be afraid to reflect the slightly quirky and creative spirit suggested by the brand name and their promise of "blagues" (jokes) in newsletters. This could be through playful calls to action, witty observations, or a generally lighthearted yet sincere tone.

Social Perception

Highly Positive, Innovative & Unique, Ethical & Conscious Choice, Fun & Engaging Experience, Empowering, High Quality Output

Copy Examples

• •Headline (Website/Social Media): "Your Hands, Your Style, Our Planet. Craft your unique leather story with Pigeoncoq."
• •Instagram Post: "Unleash your inner artisan! ✨ Join our Paris or Marseille workshop and transform beautiful upcycled leather into a bag that’s 100% you. No experience? No problem! Just bring your enthusiasm. #Pigeoncoq #DIYleather #SustainableStyle #MadeByMe #ParisAtelier #MarseilleCreative"
• •DIY Kit Product Description: "Dreaming of designing your own chic clutch? Our 'Le Classique' DIY kit brings the Pigeoncoq workshop to your home. With pre-cut, premium upcycled leather and easy-to-follow instructions, you'll craft a timeless piece you'll cherish. Good for your soul, great for the planet."
• •Newsletter Teaser: "Ready for a creative escape? 🌿 Our latest blog post is live: '5 Ways Upcycling is Reshaping Fashion.' Plus, get a sneak peek at new leather colors arriving next month! (And maybe a little joke to brighten your day 😉)."
• •Facebook Ad for Group Booking: "Team building that truly builds? Or a birthday/EVJF with a creative twist? 🥳 Gather your flock and make memories (and amazing leather accessories!) at Pigeoncoq. Fun, sustainable, and everyone leaves with a unique, handcrafted treasure. Enquire about private workshops today! #PigeoncoqEvents #DIYtogether #SustainableFun #UniqueExperiences"