Brand Tone

Practical and No-Nonsense, Experienced and Authoritative, Community-Oriented, Slightly Informal/Approachable

Brand Values

• •Quality and Durability
• •Safety and Protection
• •Experience and Expertise
• •Functionality
• •Australian Made/Focused

Best Practices

• •Speak the Language of the Hunter: Use terminology and references that resonate with the pig hunting community (e.g., "out bush," "hard dogs," specific gear names). This builds authenticity and connection.
• •Emphasize Durability and Reliability: Consistently highlight the toughness, quality materials, and field-tested nature of the products. This directly addresses a core customer need.
• •Leverage Experience and Expertise: Weave in mentions of Les's experience and the brand's long history where appropriate. This builds trust and authority.
• •Focus on the Dog's Safety and Performance: Frame product benefits around how they protect the dog and enhance its ability to perform its role in the hunt.
• •Maintain a Direct and Approachable Voice: Keep the language clear, practical, and avoid overly corporate or flashy marketing speak. The "Call Les" approachability is a strength. Ensure calls to action are clear and direct.

Social Perception

Specialized Niche Supplier, Go-To for Specific Gear, Traditional/Established, Potentially Seen as Old-School, Reliable (assumed by target audience)

Copy Examples

• •Headline: Gear Up for the Hunt. Trust 20+ Years of Aussie Know-How. Body: Your dogs face the toughest conditions. Equip them with Pig Dog Supplies – field-tested and proven in Australian terrain for over two decades. From rugged chest plates to reliable Garmin tracking, we’ve got what you need to hunt smarter and keep your pack safer. Call to Action: Shop Now & Protect Your Partner.
• •Headline: Don't Let Gear Fail You. Our Collars are Built to Last. Body: Les started making collars over 20 years ago because nothing else stood up to the Aussie bush. Today, that same commitment to quality goes into every Pig Dog Supplies collar. Tough materials, expert craftsmanship – because your best mate deserves the best protection. Call to Action: Explore Custom Collars.
• •Headline: Stay Connected, Stay Safe. Garmin Gear & Expert Support. Body: When you're out bush, reliable tracking isn't a luxury – it's essential. We stock the Garmin systems and accessories you need, backed by Les’s decades of experience with tracking technology in the field. Got a question? Give Les a call. Call to Action: View Tracking Systems.
• •Headline: Field Ready. Dog Safe. That’s the Pig Dog Supplies Promise. Body: From LED tracking lights for visibility to comprehensive first aid kits for those unexpected moments, our gear is designed with one thing in mind: a successful and safe hunt for you and your dogs. We know what works because we live it. Call to Action: Check Out Hunting Essentials.
• •Headline (Social Media Focus): Tag Us in Your Next Hunt! #PigDogSupplies Body: Nothing beats seeing our gear in action. Share your photos and videos with the Pig Dog Supplies community! Show us how you and your dogs are tackling the Aussie wilderness. We’re proud to be part of your team. Call to Action: Follow Us & Share Your Story!