Brand Tone

Authentic & Passionate, Community-focused & Inclusive, Down-to-earth & Relatable, Proud & Enthusiastic, Slightly Edgy & Adventurous

Brand Values

• •Passion for the Outdoors & Hunting
• •Quality
• •Community
• •Authenticity
• •Adventure
• •Family Business

Best Practices

• •Speak Their Language: Use authentic, relatable Aussie slang and terminology where appropriate (e.g., "legends," "rig," "arvo," "sick design"). Avoid overly corporate or formal language.
• •Focus on Community and Shared Passion: Frame messages around "us" and "we," including the customer in the brand's journey. Use inclusive language that fosters a sense of belonging to "Team PCA."
• •Highlight Quality and Durability for the Purpose: Emphasize that the gear is made for the rugged demands of hunting and outdoor life in Australia. Connect product features to practical benefits for the enthusiast.
• •Maintain an Enthusiastic and Adventurous Spirit: Let the genuine passion for hunting and the outdoors shine through. Use active voice and vivid descriptions that evoke excitement and the thrill of the chase.
• •Be Consistent Across All Platforms: Whether it's a TikTok caption, a website product description, or a Facebook post, the core tone should remain recognizable, even if the specific style is adapted for the platform (e.g., more visual and short-form on TikTok).

Social Perception

Positive Customer Perception, Strong Community Connection, Engaged Audience, Respected within the Niche, Controversy (Inherent to the Activity)

Copy Examples

• •Headline (Hoodie): Cold Nights, Hot Hogs. Our Hoodies: Built Tough for Aussie Hunters. #TeamPCA Body: When the temperature drops but the chase is on, you need gear that won’t let you down. Our [Product Name] Hoodie is made with the best material for those cold pigging nights, keeping you warm and comfy. Sick designs for the lifestyle you love. Shop now and join the legends out there! [Link]
• •Social Media Post (Footy Shorts): Ready for anything the Aussie outdoors throws at you? 🐗 Our new [Pattern/Color] Footy Shorts are here! Zip pockets for your essentials, lightweight for comfort, and tough enough for any adventure – pigging, fishing, or just kickin' back. Grab yours before they’re gone, legends! #PigChasingAustralia #FootyShortsDrop #AussieCulture
• •Website "About Us" Snippet: Pig Chasing Australia isn't just a brand, it's a community. Born from a passion for the hunt and the Aussie bush, we're a family-run business kitting out fellow adventurers with top-quality gear that’s made to last. From hand-printing tees in the shed to building a nationwide crew of outdoor lovers – this is our story. Welcome to Team PCA.
• •PCA TV Subscription Call to Action: Want more? 🎬 Get exclusive, behind-the-scenes pig hunting, bow hunting, and fishing action you won't find anywhere else. Join PCA TV today for monthly episodes, giveaways, and first dibs on new gear. Support the chase and become an insider! #PCATV #ExclusiveContent #HuntingAustralia
• •Product Description (Accessory - e.g., Sticker/Banner): Show 'em you're Team PCA! Slap this [Product Name] on your rig, esky, or anywhere you want to fly the flag. Made tough for Aussie conditions, just like our gear. It's more than a sticker, it's a statement. Get yours and rep the lifestyle! #PigChasingAustralia #OutdoorLife