Brand Tone

Informative, Supportive, and Technical

Brand Values

• •Innovation and Performance
• •Health and Wellness
• •Quality and Transparency
• •Aspiration and Empowerment
• •Local Canadian Identity

Best Practices

• •Lead with the 'Why': Always connect a technical feature to a tangible benefit, explaining the user advantage.
• •Embrace the 'Nerdy': Use scientific terms like 'PostureForce™' or 'neuromuscular activation' but always provide an accessible explanation of their user benefit to build authority.
• •Use a Supportive and Empowering Tone: Frame the product as a tool that helps users achieve their goals, using phrases like 'Supporting you in your journey' or 'unleash your potential'.
• •Highlight the Founder's Story: Weave the brand's origin story into the copy where relevant to add authenticity and relatability.
• •Differentiate, Don't Just Describe: Consistently position PIGA against 'regular grip socks' by highlighting unique benefits like muscle activation and improved foot strength that standard products lack, clarifying the value proposition.

Social Perception

PIGA is perceived as a high-quality, specialized brand offering a therapeutic and performance-enhancing product. Customers see it as an effective solution for foot support and pain relief, justifying its premium positioning through superior technical features and noticeable performance benefits compared to standard grip socks.

Copy Examples

• •Find your foundation. True stability isn't just about holding a pose; it's about connecting with your strength from the ground up. Our patented PostureForce™ arch support is engineered to activate your feet, giving you the control and confidence to deepen your practice. #PigaSocks #GripAndSupport #YogaTech
• •More Than a Grip Sock. This is Foot Science. Engineered in Canada with built-in arch support to transform your activity and recovery.
• •Tired of foot pain interrupting your flow? Regular grip socks just cover your feet. PIGA socks support them. Developed with a podiatrist, our compressive design relieves tension and enhances stability. Feel the difference in your next session. Shop the recovery tool your feet deserve.
• •Get nerdy with us: How our socks strengthen your feet.
• •The PigaOne is not just an accessory; it's equipment. Featuring a high-compression band to energize your arch and a second-skin fit for full mobility, it’s designed for those who demand performance. From intense workouts to active recovery, experience unparalleled stability and control.